About this role
Key Responsibilities
- Research customer needs, buying behaviour and competing products.
- Develop advertising concepts, hooks, headlines and sales copy.
- Write Facebook and TikTok ads, video scripts, landing pages and email campaigns.
- Create detailed creative briefs for designers, video editors and content creators.
- Analyse campaign results and develop ideas for testing.
- Review creatives and ensure product claims and promotional details are accurate.
Requirements
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Strong direct-response copywriting skills.
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Understanding of Nigerian consumer behaviour.
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Ability to interpret campaign data and improve ad performance.
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Experience developing creative briefs for image and video ads.
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Knowledge of AI-assisted creative production and short-form video.
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Strong research, organisation and attention to detail.
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Portfolio Required: Submit copy samples and at least one creative brief showing how you directed an image or video advertisement.