About this role

South Africa

Johannesburg

Copywriting

Copywriter Apply

Develop impactful and distinctive B2B-oriented content aligned with marketing objectives and business goals: long reads (thought leadership content, reports, white papers, guides, landing pages, product leaflets, presentations) as well as short formats (headlines, naming, short SM posts)
Create and deliver B2B-oriented content assets in accordance with the communication strategy, project briefs and strategic priorities;
Develop core product marketing materials that clearly communicate business value, benefits and complex concepts to target audiences;
Define, develop and maintain a consistent Tone of Voice across all marketing communications and assets;
Collaborate with cross-functional teams to understand audience needs and messaging requirements;
Participate in brainstorming sessions, contribute creative ideas and conduct research to develop relevant and effective content;
Support other teams with copywriting, editing and content-related requests across various marketing initiatives;
Review, proofread and edit content developed by other teams to ensure clarity, accuracy, consistency and quality;
Conduct ongoing research into market trends and audience behavior to keep content relevant and up to date;
Manage multiple projects simultaneously, ensuring all deliverables meet deadlines and quality standards.

Native-level English proficiency with excellent written and verbal communication skills;
5+ years of experience in B2B copywriting, marketing communications, content strategy or a related field;
Proven experience developing strategic marketing content and compelling copy across different formats and channels;
Strong copywriting skills and the ability to translate complex concepts into clear, accessible and engaging content;
Strategic thinking and the ability to understand business objectives, project requirements and target audience needs;
Excellent attention to detail and strong proofreading and editing skills;
Experience working in IT, software or cybersecurity industries is a required;
Bachelor’s degree in English, Journalism, Marketing, Communications or a related field;
Strong research, communication and organizational skills;
Creativity, resourcefulness, flexibility and a collaborative mindset;
Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment;
Openness to feedback and willingness to continuously improve content quality.

Copywriter