About this role
Coordinator, Integrated Marketing - Social Media
In this role you will bridge day to day channel management and content execution with strategic responsibilities. You will manage key aspects of the Firm’s social media presence, support the development and implementation of social campaigns that align with Firm priorities, and turn performance data into actionable recommendations – leading with social-first thinking via a strong social strategy background. You will partner closely with the wider social media team, helping to ensure the Firm’s channels are timely, accurate and aligned with our broader marketing strategy. This role will also support ad hoc opportunities across the paid media, sponsorships and employer brand team.
Primary responsibilities will include, but are not limited to: STRATEGY & STAKEHOLDER COLLABORATION Bring strong social strategic thinking to day to day content decisions, ensuring alignment with the overarching social strategy and Firm objectives Serve as a day to day social subject matter expert to internal stakeholders on best practices, formats and platform nuances Partner with teams to translate campaign or practice area goals into actionable social plans Contribute to social media trainings and POV development by sharing social best practices Support the Executive Communications Program by drafting or refining copy, contributing to executive social calendars and assisting with social strategy needs SOCIAL CHANNEL MANAGEMENT Manage the scheduling and publishing of content across Firm and employee advocacy programs, ensuring content is accurate, social-first, on brand and ready for go live Support oversight of the Firm’s social channels from a maintenance perspective, monitoring comments and flags, and escalating issues or risks as needed REPORTING & INSIGHTS Lead on cadenced and ad hoc social media reporting asks Identify emerging trends, content performance patterns and audience behaviors and surface them as actionable insights to inform future content and campaigns CONTENT & CAMPAIGN SUPPORT Develop and refine copy for social channels, ensuring alignment with the Firm voice Collaborate with the creative team to adapt and optimize creative for social Support in planning and executing social first campaigns that support larger integrated marketing efforts, including channel mix, timing, sequencing and amplification approaches TOOLS, INNOVATION & AI Serve as an internal point person for social listening, management, and analytics tools, helping to ensure consistent use of tagging, workflows and best practices Identify practical opportunities to incorporate AI tools into social workflow Maintain and refine social calendars, ensuring content is timely, strategic and coordinated with broader marketing and communications efforts Execute on social listening ask