Coordinator, Creator Management

PopArabia was founded in 2011 by Canadian hip-hop pioneer, music executive and entrepreneur Spek, in partnership with twofour54 – the Abu Dhabi media zone that is home to the region’s entertainment industry. As a sub publisher, PopArabia represents the world’s leading music catalogs across the MENA territories and has pioneered music licensing in the region since inception. In 2020, PopArabia announced a partnership and joint venture with New York-headquartered Reservoir to sign and develop Arabic talent to export around the world. PopArabia also launched ESMAA later that year, a rights management entity working with the global community of music stakeholders licensing performance, mechanical and neighbouring rights in the Gulf states.

Today, PopArabia operates as a vertically integrated independent music company spanning label, publishing, distribution, music supervision and catalog ownership, with offices in Abu Dhabi, Dubai and Cairo. In 2026, PopArabia completed the acquisition of Egyptian label and distributor Viral Wave, deepening its presence in the Arab world's largest music market and cementing its position as the region's most comprehensive independent music rights company.

The Position

This role manages the end-to-end operation of PopArabia's TikTok LIVE creator network, from creator scouting and onboarding through daily activity management, performance optimization, platform coordination, and agency reporting. The role includes, but is not limited to, the following responsibilities.

• Conduct ongoing, high-volume scouting to identify artists and music creators with strong potential for TikTok LIVE.
• Contact prospective creators, introduce the programme, assess their interest, and maintain consistent follow-up.
• Confirm creator eligibility and manage the full onboarding process, including invitations, account linking, activation, and initial guidance.
• Agree on fixed weekly LIVE schedules with creators, send reminders, and follow up to maintain regular activity.
• Monitor key creator LIVE sessions and review their content, duration, audience engagement, and overall performance.
• Optimize creators’ LIVE structure, performance, audience interaction, setup, coaching them platform features to improve their opportunity to unlock higher stages.
• Track creators' progress through the programme, identify what is preventing them from advancing, and guide them through the actions required to reach the next stage.
• Keep creator records updated across scouting, outreach, interest, onboarding, weekly LIVE activity, schedule consistency, performance, and programme progress.
• Act as the day-to-day link between PopArabia and the TikTok LIVE team, coordinating creators and account processes, support requests, and operational updates. Attend relevant TikTok agency sessions, workshops, and programme updates to apply the latest guidance and opportunities to creator management.
• Prepare weekly boosting requests and coordinate participation in relevant campaigns, matches and other TikTok LIVE opportunities.
• Monitor creator and network performance, including LIVE activity, Diamonds, valid go-LIVE rate, stage progression, and incentives.

Qualifications

• Deep understanding of TikTok, with strong familiarity with the TikTok LIVE ecosystem, creator behavior, platform trends, and audience engagement.

• Strong organizational and relationship-management skills, with the ability to manage multiple creator relationships at varying stages while maintaining consistent follow-up and attention to detail.

• Proactive and resourceful approach to work, with a demonstrated ability to take initiative, solve problems independently, and operate effectively with limited direction.

• Excellent communication and follow-through skills, including confidence conducting creator outreach, maintaining relationships, and consistently following up to drive responses and results.

• Relevant experience in influencer marketing, creator management, talent management, social media, or a related field is preferred but not required; strong platform knowledge, initiative, and aptitude for the role are equally valued.

• Fluency in Arabic and English, with strong written and verbal communication skills in both languages.

• Flexibility to work outside traditional business hours as needed to accommodate artist, creator, and campaign schedules.

• Strong interest in music, artists, and the broader music industry is considered an asset.

• Equal Employment Opportunity

• PopArabia is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We consider all qualified applicants without regard to age, race, ethnicity, color, religion, gender, national origin, disability, marital status, military status, or any other characteristic protected by applicable law. We believe that embracing diversity strengthens our culture, drives innovation, and contributes to our continued success.