Coordinating Editor

About the Role NHL Productions Digital team is seeking a Coordinating Editor with a proven track record in YouTube editing, analytics, and audience development. This role focuses on shaping the NHL YouTube channel by using performance insights to guide creative decisions and building formats that drive viewer retention. You’ll take projects from concept to publication, ensuring every video feels unmistakably NHL and engineered for YouTube success.

What You'll Do

• Edit and shape long-form YouTube videos with strong openings, clear narrative arcs, pacing for retention, and brand-consistent storytelling.
• Use YouTube Studio and analytics tools to evaluate retention, watch time, CTR and inform edits across formats and series.
• Create thumbnails and optimize them for CTR while preserving brand integrity.
• Implement audience engagement strategies: A/B testing thumbnails and titles, responding to comments, leveraging feedback to inform content decisions.
• Build content for YouTube including recurring series, multi-episode stories, and high-profile events.
• Edit and deliver sponsored YouTube content that feels authentic and performance-driven.
• Produce and support live and live-to-tape YouTube streams, including pre- and post-event content.
• Manage multiple deadlines with strong project management skills.

What We're Looking For

• Portfolio or links to YouTube projects showing storytelling, high-level editing, and audience growth.
• Minimum 8 years of experience producing digital-first video content in sports or entertainment, with proven success on YouTube or creator-driven platforms (audience growth, high-performing projects).
• Expertise in YouTube SEO: keyword research, metadata optimization, and channel optimization best practices.
• 7–10 years of hands-on experience with Adobe Premiere Pro, After Effects, and Photoshop, including editing, motion graphics, and thumbnail creation.
• Strong understanding of content strategies and audience behaviors across major social video platforms; know how YouTube differs from TikTok, Instagram, and broadcast.
• Experience producing branded or sponsored content integrations that engage audiences and deliver value.
• Demonstrated ability to pitch, develop, and execute new concepts and series to grow viewership and channel growth.

Nice to Have

• Passion for hockey and NHL ecosystem; ability to thrive in a fast-paced, sports-focused environment.

Compensation & Benefits

• Time to Recharge: PTO including paid holidays, vacation, personal and sick days, plus an extra day off for your birthday.
• Health benefits from day one for employees and eligible dependents, subsidized costs for medical, dental, and vision.
• Employee Assistance Program (EAP) and a digital wellness resource for health and happiness.
• Comprehensive Childcare Leave: primary caregiver up to 12 weeks paid leave; non-primary caregiver up to 6 weeks paid within first 6 months.