About this role
Job title: Conversion Rate Optimization Manager
About the Role As a Conversion Rate Optimization Manager, you will be part of our Product & Optimization team and work alongside other senior CRO, Product and Digital Marketing Specialists. You will take ownership of driving measurable improvements across different markets that we operate around the globe. This role offers high autonomy and exposure to diverse products and countries.
What You'll Do
- Own, optimize, and personalize the digital experience to drive measurable increases in conversion rates across the digital journey.
- Work alongside UI/UX specialists, content strategists, developers, and analysts to identify, map, and resolve user pain points across the digital journey.
- Analyse our customer journey and come up with hypotheses aimed at improving conversion, leveraging both qualitative and quantitative user insights.
- Set up and run A/B tests, in collaboration with our IT team for more complex implementations, communicate test results and insights to Marketing and Country teams.
- Track and improve team KPIs and consumer engagement with global digital products.
What We're Looking For
- 4+ years of experience in Conversion Rate Optimization
- Hands-on expertise with CRO and A/B testing tools such as VWO, Optimizely (Preferred), AB Tasty, Hotjar, Clarity etc.
- Strong analytical skills and familiarity with reporting platforms such as PowerBI, PIWIK, and GA4
- Excellent communication and presentation skills
- A data-driven mindset
- Bachelor's degree in Business, Marketing or a related field
- Experience with Lead Generation, Healthcare or Omnichannel marketing is a plus
Nice to Have
- Optional/preferred qualifications (only if mentioned)
Compensation & Benefits
- 30 days of paid annual leave
- A competitive salary package including a variable compensation scheme
- Subsidized VBB or Deutschland ticket
- Dedicated learning & development budget and weekly learning time + LinkedIn Learning licence
- Urban Sports Club: Sonova contributes towards your Urban Sports Club membership
- Mobility allowance for relocation if you are relocating to join our team
- Corporate Benefits Platform with employee discounts on a variety of products and services via our benefits platform.
- Pension scheme with employer contribution