About this role
What’s the role
Shell Mobility is a leading global mobility retailer, serving customers across fuels, EV charging and convenience retail. Non-Fuels Retail (NFR) is a key growth engine, transforming service stations into high-quality destinations through differentiated convenience, food-service, vehicle-care and digital offers.
This role leads the Hong Kong & Macau NFR business, owning performance, strategy and transformation to deliver profitable growth in a fast-evolving mobility and retail landscape.
What you’ll be doing
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Business ownership & strategy: Own and deliver the NFR P&L across Hong Kong & Macau, including revenue growth, margin expansion and capital efficiency; define and execute a multi-year growth strategy aligned with changing customer needs and the energy transition.
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Portfolio growth: Identify and scale new business opportunities within and beyond Shell’s retail network, supported by robust business cases and disciplined end-to-end execution.
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Category & commercial management: Lead the category portfolio across food & beverages and vehicle care, optimizing range, pricing, promotions and merchandising to deliver a differentiated customer offer.
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Partnerships & alliances: Build strategic partnerships with FMCG players, retailers and ecosystem partners to expand Shell’s role as a convenience and last-mile destination.
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Execution excellence: Partner with Retailers, Operations and Marketing to strengthen in-store execution, supply chain efficiency, cost optimization and frontline capability.
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Customer, brand & digital: Shape an end-to-end customer experience across channels, leveraging digital platforms and loyalty ecosystems to drive conversion, basket size and engagement.
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Leadership & stakeholder management: Lead a high-performing team and collaborate with senior Mobility, regional and global stakeholders while representing Shell with key external partners.
What you bring
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10+ years of experience in convenience retail, FMCG, foodservice or related sectors, with proven P&L accountability and commercial performance delivery.
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Strong track record in business development, partnerships, category management, retail execution and supplier negotiations.
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Strong commercial acumen, strategic thinking and understanding of retail economics, customer behavior and operational levers.
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Able to move seamlessly between strategy and execution, with an entrepreneurial mindset and bias for value creation.
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Influential, customer-centric and data-driven leader with proven ability to build high-performi