About this role
Job title: Content Strategist – Paid Social (Health & Wellness)
Job Summary
This role sits within a fast-growing health & wellness / CPG company with a portfolio of nutrition brands, recognized as a Top 10 seller on Amazon and TikTok in the U.S. and trusted by over ten million health-conscious consumers. The Content Strategist – Paid Social develops and executes content strategies that fuel paid social performance and build authentic brand presence through influencer and creator partnerships. This role connects paid media objectives with creator-driven storytelling, ensuring the content fueling ad campaigns is rooted in genuine voices, culturally relevant, and optimized to convert. The ideal candidate moves fluidly between briefing a macro-influencer and analyzing creative fatigue in Meta Ads Manager.
Reports to the Brand Director; works closely with the paid media, brand, creative, and eCommerce teams.
Content Strategist Requirements
- 3–5 years of experience in influencer marketing, paid social content strategy, or creator partnerships, ideally within a CPG, health, or wellness brand.
- Strong understanding of paid social platforms (Meta, TikTok, YouTube) and how content requirements differ across each.
- Experience managing influencer relationships independently, including outreach, negotiation, and performance tracking.
- Working knowledge of Meta Ads Manager and comfort interpreting creative performance data.
- Understanding of FTC guidelines and best practices for sponsored content disclosure.
- Excellent written communication skills, with the ability to write clear, motivating creative briefs.
- Health, wellness, or supplement category experience preferred.
Content Strategist Salary and Benefits
- $100,000–$115,000 yearly base salary plus performance-based bonus (final offer depends on level, job-related knowledge, skills, and experience).
- Health benefits: medical, dental, and vision insurance.
- 401(k) with company match.
- Paid time off, paid sick leave, and holidays.
JOB ID: 179521