Content Marketing Manager

Job title: Content Marketing Manager

About the Role As Formlabs' Content Marketing Manager, you will drive our content strategy and produce industry-leading technical assets—from case studies to video stories—that translate complex hardware innovations into compelling narratives. You’ll be the primary engine for technical storytelling, translating engineering breakthroughs into lead-generating content.

What You'll Do

• Collaborate with internal and external stakeholders to develop written communications and creative media that grow brand awareness, increase website traffic, and drive lead generation and sales.
• Identify and interview customers and publish both written and video case studies.
• Produce high-quality guides and white papers derived from in-depth research and hands-on experimentation with various applications.
• Create content for sales enablement and sell sheets that support new products.
• Partner with Engineering, Product, Sales, and Web teams to ensure content is technically accurate and conversion-focused.
• Define and execute content marketing campaigns and strategies across verticals, funnel stages, and markets.
• Deeply understand our buyer personas and target industry segments to create a content plan aligned with buyers’ needs and our internal funnels.
• Manage content creation and distribution across our digital channels (web, social, email, etc.).
• Maintain consistent style and tone throughout Formlabs content, editing the work of other content creators to bring it to its best.

What We're Looking For

• 2+ years of writing and editing experience, preferably for web or other digital media.
• 2+ years of experience in online content or communications strategy, both planning and execution.
• University/college education in marketing, business, engineering, journalism, communications, education, linguistics, public relations, or similar.
• Prolific writing skills and attention to detail.
• Quick to develop an understanding of technical topics, with an ability to translate them into effective content for technical and business audiences.
• Proven ability to work independently and cross-functionally.
• Analytical, proactive, and goal-driven mindset.
• Structured and strong project management skills.

Nice to Have

• Technical background, “engineer turned marketer” or experience with any of the industries we work with in 3D printing.
• Experience with a modern online marketing tech stack like AI assistants, Google Analytics, Salesforce, SEO tools, CRM, spreadsheets, and CMS editing.
• Experience with photo and video production.
• Working knowledge of SEO tactics.
• Familiarity with CAD modeling and 3D printing.

Compensation & Benefits

• Salary range: $85,000—$120,000 USD per year (base pay for full-time).
• Equity in the form of RSUs.
• Comprehensive healthcare coverage (Medical, Dental, Vision).
• 401K matching and access to financial advisors.
• Generous paid Parental Leave (up to 16 weeks).
• Tenure-based paid Sabbatical Leave (up to 6 weeks).
• Flexible Out of Office Plan – Take time when you need it.
• Ample on-site parking & pre-tax commuter benefits.
• Healthy on-site lunches, snacks, beverages, & treats.
• Regular sponsored professional development opportunities.
• Many opt-in culture events across our diverse community.
• Unlimited 3D prints.
• Equal opportunity employer; we do not discriminate on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.