Content Marketing Lead

Job Description

Position Description

Position Title: Content Marketing Lead – UNSW Bengaluru Reports To: Head of Marketing Employment Type: Full-time

Position Summary

The Content Marketing Lead provides operational leadership for brand, engagement, that advance UNSW Bengaluru’s societal impact agenda and strengthen the campus’s reputation, visibility, and community connection in India. The role is responsible for designing and delivering integrated marketing strategies that engage priority B2C audiences, including alumni, donors, partners, and the broader community, while aligning with UNSW’s global brand and governance frameworks.

Operating within a newly established joint venture university campus, the role focuses on building scalable marketing capability, partnerships, and campaigns that reflect local cultural context and regulatory requirements, while maintaining strong alignment with UNSW’s institutional values, ethical standards, and global brand stewardship. The position supports the Board and campus leadership by ensuring marketing investment delivers measurable engagement, reputational value, and long-term impact.

Accountabilities

Brand Marketing & Content Strategy

• Develop and lead the localisation of key brand messaging and promise territories for UNSW Bengaluru, aligned to campus objectives, joint venture priorities, and UNSW’s broader societal impact and brand strategies.
• Design and implement go-to-market plans that build awareness, engagement, and advocacy across priority audiences, including alumni, donors, and community stakeholders.
• Develop and implement social media content calendar to support UNSW Bengaluru campaign build awareness, engagement, and advocacy across priority audiences, including future student, alumni, donors, and community stakeholders.
• Establish scalable marketing frameworks, operating rhythms, and governance processes suitable for a growing joint venture campus in line with the central UNSW Sydney playbooks and through engagement of UNSW Sydney Social Media Community of Practice.

Content Development & Brand Stewardship

• Oversee campaign messaging, creative development and SEO-aligned content across paid, owned and social media channels
• Own and optimise customer-facing content and communications, ensuring messaging is culturally relevant, accurate, and aligned to UNSW brand standards.
• Steward creative excellence while ensuring compliance with institutional, regulatory, and ethical requirements applicable in India.
• Create, edit, and manage search-optimised content across digital channels, including lead capture, nurture communications, and conversion-focused assets.
• Collaborate with marketing, web, and digital teams to optimise landing pages, websites, and content for improved user experience and funnel con