About this role
About the Role HubSpot is seeking a Content Marketing Specialist to promote Content Hub, the AI-powered content marketing software that helps teams create multi-channel content at scale, personalize experiences, and stay on brand. This role focuses on developing and distributing compelling content that demonstrates Content Hub’s value across the customer journey.
What You'll Do
- Promote and enable adoption of Content Hub by creating content across formats (blog posts, landing pages, social posts, podcasts) and supporting demos and free tools.
- Show how Content Hub enables multi-channel content at scale, personalization for individual users, and brand-consistent AI-generated copy across websites, blogs, and WordPress sites.
- Collaborate with product, design, and marketing teams to produce assets, tutorials, and ROI case studies; highlight performance improvements such as increased inbound leads and web traffic.
- Manage and repurpose content using AI remix tools, narrate blog posts, and maintain content across channels with a single source of truth.
- Ensure content experiences align with the customer journey and maintain brand voice and editorial standards.
What We're Looking For
- Experience in content marketing, product marketing, or demand generation.
- Familiarity with AI-powered content creation, personalization, and training AI on brand voice.
- Strong writing, editing, and storytelling skills; ability to translate product features into business value.
- Comfort with CMS platforms and cross-functional collaboration; familiarity with WordPress and embedding content across pages.
- Analytical mindset with ability to measure impact and communicate ROI.
Nice to Have
- Experience with WordPress integrations and drag-and-drop editing.
- Familiarity with HubSpot ecosystem and scalable content workflows.
Compensation & Benefits
- Salary and benefits not disclosed.