About this role
About the Role We’re seeking a Content Designer to translate HubSpot’s Landing Page Builder into clear, compelling copy that informs and inspires users to create high-converting landing pages. The role focuses on explaining features, guiding onboarding, and supporting marketing campaigns with user-friendly content that aligns with brand voice.
What You'll Do
- Create, edit, and organize content for HubSpot's Landing Page Builder, including product pages, onboarding guides, help articles, and marketing copy that highlights features like templates, drag-and-drop editor, personalization, dynamic content, and SEO suggestions.
- Collaborate with product, design, and marketing teams to ensure content accurately reflects capabilities and guides users from setup to optimization.
- Help develop content for campaigns and the knowledge base to drive adoption, lead generation, and customer success.
What We're Looking For
- Experience writing product content or technical writing for software or marketing tools.
- Ability to translate complex features into clear, concise, user-focused copy.
- Familiarity with landing pages, A/B testing concepts, personalization, and SEO best practices.
- Strong editing, storytelling, and collaboration skills.
Nice to Have
- Experience with HubSpot platform or marketing tech stack.
- Knowledge of AI-assisted copywriting tools and content localization.
- Basic understanding of analytics and conversion metrics.