Content Designer - Digital Products

RACV

Content Designer - Digital Products

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Job Overview

Location

Melbourne, Victoria, Australia

Employment Type Contract

Work Arrangement Hybrid

Sector Media Advertising & Communications

Experience Level Mid-level (3-5 years)

Application Deadline November 8, 2026

About the Company

RACV is a prominent Australian organization dedicated to providing a wide range of services and products, including insurance, motoring assistance, and travel. With a strong commitment to its members, RACV fosters a culture of innovation and continuous improvement across its diverse business units. The company values its people, offering opportunities for career growth and a supportive work environment that balances professional development with personal well-being.

RACV is an organization that believes in the power of collaboration and is constantly evolving to meet the needs of its customers. They are invested in creating meaningful work experiences and encourage employees to take ownership of their roles. This commitment extends to fostering diversity and inclusion, ensuring all employees feel valued and respected.

Job Description

RACV is seeking a skilled Content Designer to enhance digital experiences across its insurance products.

In this 18-month fixed-term contract role, you will be responsible for designing and optimizing content for digital quote, account, and self-service platforms. Your work will focus on making complex information clear, accessible, and easy for customers to understand and act upon.

You will collaborate closely with design, product, and stakeholder teams, contributing a content-first approach to the design process. This role is crucial for ensuring content aligns with customer needs, business objectives, and accessibility standards, directly impacting user experience and business outcomes.

Key Responsibilities

• Design and deliver content across RACV's digital products, including web and mobile experiences.
• Write and design clear, accessible, and user-focused content that simplifies complex customer journeys.
• Analyze data to identify opportunities to optimize and improve content using research, analytics, SEO insights, and testing.
• Collaborate with designers, product teams, and stakeholders to deliver high-quality customer experiences.
• Contribute to content planning, design system management, and content governance practices.
• Support A/B and usability testing to make informed content decisions and improve customer outcomes.
• Ensure all content aligns with RACV's brand, voice, tone, accessibility, and compliance requirements.
• Leverage AI tools and emerging technologies to help refine, test, and improve content approaches.

Qualifications

• Demonstrated experience in Content Design, UX Writing, Content Strategy, or a similar role.

• Experience in UX writing for digital quote flows, customer journeys, and optimizing conversion.

• Hands-on experience working with Figma.

• Experience with Miro, Jira, and Confluence is desired.

• Strong understanding of user-centered design principles, customer experience, and digital product delivery.

• Excellent written communication skills with the ability to simplify complex information into clear, compelling content.

• Experience using research, analytics, SEO insights, and testing to inform content decisions.

• Strong stakeholder engagement skills and the ability to work effectively across multidisciplinary teams.

• A portfolio demonstrating user-focused writing and content design outcomes.

• Benefits & Perks

• A flexible, informal work environment that supports balance between work and home

• Generous discounts on home and car insurance policies and RACV roadside care

• RACV Club membership and great discounts across RACV resorts

• Monthly-updated discounts from a wide range of corporate partners