About this role
Content & Design Marketing Officer
Key Responsibilities
- Create content and design assets for social media, landing pages, apps, email campaigns and websites.
- Develop engaging content for YouTube, TikTok, Facebook and Instagram in a range of formats.
- Write scripts, storyboards and content outlines for video projects.
- Create and manage content calendars to maintain a consistent brand presence.
- Develop audience-focused content that supports brand awareness, customer acquisition and retention, including educational content, campaign materials and product highlights.
- Design key visuals, banners and social media templates with a focus on user experience and engagement.
- Use A/B testing and performance data to improve landing pages, banners and other marketing assets.
- Follow social media and content trends, and propose new ideas and formats.
- Prepare monthly reports on content and marketing performance.
- Use AI tools to improve the efficiency and quality of content creation.
Requirements
- Bachelor’s degree in Marketing, Communications, Design or a related field.
- At least 3 years of experience in content creation, content marketing, content strategy or a similar role.
- Experience creating content across multiple digital channels.
- Strong graphic design skills and proficiency in Adobe Photoshop, InDesign, Canva or similar tools.
- Experience developing video content, including scripts and storyboards.
- Strong writing, creative thinking and storytelling skills.
- Good understanding of social media platforms and content distribution.
- Ability to manage multiple projects in a fast-paced environment.
- Mandarin Chinese and English proficiency is required to communicate with Chinese-speaking and international stakeholders.