About this role
Job title: Content & Brand Manager (German Market)
About the Role Factorial is seeking a Content & Brand Manager to own the German Content & Brand Strategy, building high-impact content to attract, engage, and convert audiences in the DACH market. You’ll lead a team of 3 and drive the long-term German content strategy with measurable results across traffic, reach, and lead generation. This role blends strategic thinking with hands-on execution and storytelling, giving you autonomy to own initiatives from quick wins to long-term impact.
What You'll Do
- Content Strategy & Distribution: Leading content ideation and strategic direction; Owning the whole German content roadmap; Distribution planning across owned and external channels.
- Brand Projects: Ownership of brand awareness in the DACH market; Local brand initiatives, including creative production and media/distribution planning and rollout; Drafting local stories for media coverage; Briefing internal stakeholders for guest articles and interviews; Acting as the point of contact for all social media activities across channels; Briefing video concepts and coordinating production; Alignment with internal teams and management of freelancers.
- External Campaign Management: Managing whitepaper campaigns, newsletter placements, advertorials, and mentions in software guides and directories.
- Performance & Growth: Adopt a growth-driven mindset; test, learn, and scale what works; Track and analyze performance metrics; Use insights to influence future strategy and amplify the reach of successful initiatives; Collaborate with cross-market teams to share learnings and replicate best practices.
What We're Looking For
- Excellent writing skills in German (fluid tone, strong storytelling, impeccable spelling).
- 2-3 years of experience in content marketing or B2B copywriting, ideally in SaaS or HR.
- First Team Lead / Management experience.
- A true storyteller.