Content Assistant

Summary

This role involves partnering with the Communications team to plan and manage a monthly content strategy across major social media channels, including Instagram, Facebook, LinkedIn, TikTok, and X. The position focuses on crafting compelling, platform-specific messaging that translates product capabilities into meaningful customer benefits and narratives. The ideal candidate will help create content that addresses key topics such as energy reliability, business efficiency, sustainable energy solutions, and lifestyle improvements. Additionally, the role supports the production of visual assets, including graphics and video content, while coordinating with creative teams and external vendors to ensure high-quality output.

Responsibilities

• Collaborate with the Communications team to build and maintain a comprehensive monthly content calendar for all relevant social platforms.

• Create engaging captions, headlines, hooks, calls to action, and campaign copy tailored to each specific channel.

• Transform product features into relatable stories, use cases, and benefits that resonate with the target audience.

• Develop content strategies that highlight customer challenges and solutions related to energy reliability, productivity, clean energy, and lifestyle.

• Coordinate the creation of graphic designs, reels, videos, and other creative materials.

• Support the editing process for short-form videos, product demos, testimonials, and campaign reels.

• Gather and prepare visual content from field events, installations, and customer success stories.

• Work alongside the Communications Manager to liaise with videographers, photographers, and external production partners as needed.

• Track and respond to community interactions, monitor emerging trends, and analyze engagement metrics.

Requirements

• Possess a degree, diploma, or equivalent practical experience in Marketing, Communications, Media, or a related discipline.

• Demonstrate strong capabilities in copywriting and storytelling.

• Show a solid understanding of short-form video formats, audience behavior, and current content trends.

• Exhibit excellent organizational skills, creativity, and a keen attention to detail.

• Have proficiency in design and editing software such as Adobe Illustrator, Photoshop, InDesign, or Premiere Pro.

• Be familiar with Canva and tools used for short-form video editing.

• Display strong creative judgment, the ability to work quickly, and a receptive attitude toward constructive feedback.