About this role
Key Responsibilities
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Campaign Management
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Coordinate the end-to-end execution of integrated marketing campaigns across paid, owned and earned channels.
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Develop and manage campaign timelines, deliverables and cross-functional workstreams.
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Ensure all marketing initiatives are delivered on time and aligned with brand objectives.
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Monitor campaign execution and proactively identify risks, dependencies and mitigation plans.
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Digital Marketing
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Lead the execution of digital marketing initiatives across social media, paid media.
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Coordinate digital asset development ensuring consistency across all consumer touchpoints.
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Partner with regional and global teams to localize digital campaigns for the Mexican market.
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Stay up to date on digital trends, platform innovations and emerging technologies to continuously improve campaign performance.
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Media Planning & Performance
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Partner with the media agency to develop media plans aligned with campaign objectives and business priorities.
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Review and challenge media recommendations, channel mix, audience strategy and investment allocation.
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Understand media KPIs including Reach, Frequency, CPM, CPC, CTR, Video Views, Engagement Rate.
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Monitor media performance and recommend optimizations based on campaign results.
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Participate in post-campaign analyses and identify learnings for future initiatives.
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Build media recaps and executive presentations with actionable insights.
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Agency Management
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Manage relationships with creative, content, media and production agencies.
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Develop clear briefs and ensure agencies deliver high-quality work aligned with timelines and brand standards.
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Review creative proposals and provide strategic feedback throughout campaign development.
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Ensure agencies consistently deliver against agreed KPIs.
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Content & Social Media
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Oversee the development of social-first content strategies aligned with campaign objectives.
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Coordinate content calendars across organic and paid channels.
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Review creative assets ensuring alignment with brand guidelines and business objectives.
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Identify opportunities to improve content performance through insights and analytics
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Cross-functional Collaboration
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Partner closely with Brand, Retail, PR, eCommerce, Merchandising and Global Marketing teams.
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Coordinate project priorities across multiple stakeholders.
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Ensure clear communication and alignment throughout campaign development.
## LOCATION
Mexico, D.F., Mexico
## FULL TIME/PART TIME
Full time