Consumer Marketing Manager I/II, Immunology (MM I/II)

Job title: Consumer Marketing Manager I/II, Immunology (MM I/II)

About the Role The Consumer Marketing Manager I/II, Immunology (MM I/II) leads the development of commercial plans to maintain market leadership within AbbVie's Immunology franchise. The role collaborates with cross-functional teams to develop strategy, creative and execution plans, product support and sales execution, while guiding internal and external partners to drive brand growth.

What You'll Do

• Lead creative development and execution of assigned consumer tactics to drive brand and disease awareness, acquisition, and conversion initiatives across mass, social, CRM, in-office, print, website, banner ads, and publisher programs.
• Lead development and management of assigned digital programs to optimize the customer experience across all touch points.
• Develop relevant components of media plans and track performance to optimize across media types.
• Contribute to the consumer strategic plan leveraging internal and external insights.
• Extract motivational (activating) patient insights and prioritize for application toward strategically valued customers and stakeholders.
• Continually evaluate the effectiveness of marketing programs and recommend changes in strategy or tactics as appropriate.
• Proactively support the sales force through ongoing communications of consumer marketing programs.
• Direct and motivate agency staff to develop impactful tactics.
• Apply basic accounting, financial principles and tracking to manage a budget.
• Influence others through clear communication, expertise, trust, commitment, and follow-through.
• Manage internal cross-functional team members and external networks, consultants, and agency partners.

What We're Looking For

• Bachelor’s Degree.
• DTC mass media (TV, Print, Web) experience.
• Understanding of social media platforms and their application.
• A balance of analytical capability and creative vision.
• Excellent communication (oral, written, and presentation) and interpersonal skills.
• Ability to work with all levels in a highly matrixed organization; ability to influence management and build strong relationships.
• Strong planning and organizational skills, attention to detail, execution, and follow-through.
• Experience working with and managing multiple external agencies including advertising, digital, database agencies and internal partners.

Nice to Have

• 2-5 years brand marketing/consumer promotions experience.
• Pharmaceutical consumer marketing experience.

Compensation & Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs.
• The compensation range is disclosed in the posting and may vary by geographic location and other factors; final pay will be determined at offer.