Consumer Marketing Manager
About this role
Job title: Consumer Marketing Manager
About the Role The Consumer Marketing Manager will lead B2C marketing strategy and execution across Southeast Asia (SEA) and the Greater China Region (GCR). This role requires close collaboration with consumer digital marketing, product marketing, campaign development, brand partnerships, influencer (KOL) management, and content creation to achieve regional marketing goals and strong ROI. The position is a fixed one-year contract starting September 2026.
What You'll Do
- Drive planning and execution of B2C marketing initiatives across SEA and GCR to drive YoY growth and consumer demand.
- Collaborate with internal teams (B2B, PR, social media, digital, media, channel) and external partners/agencies to deliver cohesive, high-impact campaigns.
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