About this role
Job title: Consumer Marketing Manager
About the Role The Consumer Marketing Manager will lead B2C marketing strategy and execution across Southeast Asia (SEA) and the Greater China Region (GCR). This role requires close collaboration with consumer digital marketing, product marketing, campaign development, brand partnerships, influencer (KOL) management, and content creation to achieve regional marketing goals and strong ROI. The position is a fixed one-year contract starting September 2026.
What You'll Do
- Drive planning and execution of B2C marketing initiatives across SEA and GCR to drive YoY growth and consumer demand.
- Collaborate with internal teams (B2B, PR, social media, digital, media, channel) and external partners/agencies to deliver cohesive, high-impact campaigns.
- Lead creative development and localization of campaign assets, marketing content, and marketing promo calendar across regions and with external agencies.
- Manage product marketing localization process for materials, ensuring cultural relevance and commercial alignment across Simplified Chinese, Traditional Chinese, Vietnamese, Bahasa Melayu.
- Plan, execute, and optimize regional and in-market campaigns.
What We're Looking For
- Experience in consumer marketing across SEA and GCR.
- Strong cross-functional collaboration with internal teams and external partners/agencies.
- Experience in planning, developing, executing, and optimizing marketing campaigns.
- Experience with localization and cultural adaptation of materials across Simplified Chinese, Traditional Chinese, Vietnamese, and Bahasa Melayu.
- Experience with influencer management (KOL) and content creation.
- Ability to start in September 2026 and commit to a one-year contract.