Commercial Marketing Director, Americas

About the Role The Commercial Marketing Director, Americas drives the connection between brand strategy and commercial execution across all DTC and B2B channels. You will translate global guidelines into channel-specific plans for retail, eCommerce, and wholesale to deliver premium, market-right execution and profitable regional growth. What You'll Do

• Build and lead the Americas commercial marketing strategy across retail, eCommerce, and wholesale channels, aligning with global guidance and regional priorities.
• Shape channel-specific plans that elevate brand storytelling across icons, franchises, seasonal collections, and new category launches.
• Partner with Commercial, Retail Ops, Digital, and Wholesale teams to create high-impact go-to-market plans and execution playbooks for the region.
• Oversee retail marketing activation plans for all store formats (flagship, street, mall, outlet), ensuring consistency and premium execution.
• Align with Global Visual Merchandising to bring campaigns and seasonal stories to life through windows, POS, and in-store experiences.
• Drive initiatives that increase footfall, conversion, purchase frequency, and revenue across the physical retail estate.
• Ensure web, app, and digital product storytelling reflect regional priorities and align with brand standards.
• Support loyalty, CRM, personalization, and omnichannel experience initiatives.
• Develop wholesale marketing strategies that elevate brand presence within premium wholesale accounts and equip partners with assets and storytelling to increase sell-in and penetration.
• Lead regional GTM planning and adoption of global processes; manage cross-functional calendars and translate global campaigns into Americas-ready formats.
• Establish channel-specific KPIs, analyze data, and optimize activity; embed test-and-learn approaches to improve efficiency and impact.
• Lead, mentor, and grow a high-performing commercial marketing team; drive cross-functional collaboration and accountability.
• Own and allocate the commercial marketing budget for the Americas; optimize investments across DTC and B2B channels and manage vendor/agency relationships. What We're Looking For
• Commercial marketing expertise across retail, digital, and wholesale with proven impact on conversion, purchase frequency, and full-price sell-through.
• Strong channel strategy and omnichannel execution experience; able to lift performance while protecting premium positioning.
• GTM integration skills and ability to coordinate with Product/Merch, CX, and Markets for cohesive launches.
• Strong stakeholder management with experience operating in a global-to-local model (freedom within a framework).
• People leadership: proven track record of building and developing high-performing, creative, and commercial teams.
• Excellent collaboration and ability to work cross-functionally with Brand, Commercial, Retail Ops, Digital Trading, Wholesale, and Merchandising.
• Data-driven decision-making with ability to analyze KPIs and optimize marketing activity; experience with test-and-learn approaches.
• Ability to manage 40+ hours per week; comfortable in a fast-paced, dynamic environment.
• Alignment with Dr. Martens values: Be Yourself, Act Courageously, Show You Care; capacity to inspire, think strategically, and build authentic partnerships.