About this role
Commercial Manager
Cedarcrest Hospitals / Cedarcrest Orthopaedic Clinics Ltd is a modern specialist medical care centre located in the heart of Abuja, Nigeria’s blossoming capital. It was established in January 2008 with the aim of providing a high standard of local healthcare that is comparable with what obtains in other more developed parts of the world.
The centre st...
Commercial Manager
- Job Type Full Time
- Qualification BA/BSc/HND
- Experience 10 - 12 years
- Location Lagos
- Job Field Sales and Business Development
Job Purpose
- The Commercial Manager will be responsible for driving the hospital's commercial growth and revenue-generating activities through effective business development, marketing, partnership management, customer engagement, and commercial strategy.
- The role will support the development and implementation of strategies that strengthen the hospital's market position, increase revenue, improve customer acquisition and retention, and expand business opportunities.
Key Responsibilities
- Develop and implement commercial strategies and initiatives to achieve revenue and business growth objectives.
- Identify and develop new business opportunities, partnerships, corporate accounts, and strategic relationships.
- Build and maintain strong relationships with existing and prospective clients, corporate organizations, HMOs, insurance companies, and other relevant stakeholders.
- Develop and manage corporate/business accounts to increase patient referrals and revenue.
- Monitor market trends, competitor activities, customer needs, and emerging business opportunities.
- Develop and execute marketing and business development initiatives in collaboration with relevant departments.
- Coordinate corporate outreach, promotional activities, campaigns, and other initiatives aimed at increasing visibility and patient acquisition.
- Prepare and present commercial proposals, business plans, partnership proposals, and reports to Management.
- Monitor commercial performance against agreed targets and provide regular reports and recommendations.
- Work closely with hospital management and operational teams to ensure commercial initiatives align with service delivery objectives.
- Support the development of pricing, packages, promotions, and other commercial initiatives where applicable.
- Track customer feedback and market intelligence and recommend strategies for improving customer acquisition, retention, and satisfaction.
- Maintain accurate records of business development activities, leads, partnerships, client engagements, and commercial opportunities.
- Negotiate and manage business relationships and agreements within appr