About this role

KEY ACCOUNTABILITIES

Lead financial analysis and performance diagnostics to support profitable growth across channels, customers, brands, and portfolios.
Provide actionable insights on sales performance, profitability drivers, stock-in-trade, depletions, market dynamics, and investment effectiveness to support commercial decision-making.
Partner with Commercial and Trade Marketing teams to foster commercial strategy through scenario modelling, forecasting, and fact-based financial recommendations.
Lead resource allocation analysis across channels, customers, and brands to ensure investments are directed toward the highest value growth opportunities and strategic priorities.
Evaluate new product launches, customer initiatives, and business opportunities through comprehensive P&L simulations, risk assessments, and strategic recommendations.
Support reviews of PR Vietnam key battlegrounds and strategic priorities, identifying performance gaps, opportunities, and actionable measures toward objectives.

Oversee the integrity, automation, and scalability of commercial data and reporting systems, including sell-in, depletion, trade inventory, pricing, A&D, and A&P, ensuring timely and accurate reporting across platforms such as Excel, Power BI, and Polaris.
Lead the preparation and delivery of high-impact performance reviews, forecasts, executive dashboards, and business updates for internal and regional stakeholders, covering Net Sales, Volume, Gross Profit, Operating Profit, A&P, trade investment, and customer profitability.
Drive performance transparency by enhancing reporting frameworks, identifying risks and opportunities, and translating analysis into clear recommendations and corrective actions.

Act as the primary strategic finance business partner to Commercial and Trade Marketing, providing constructive challenge and financial guidance on commercial priorities, investment allocation, customer initiatives, and A&P governance.
Drive ROI-focused investment decisions through robust pre- and post-evaluation frameworks, embedding financial discipline and a value-driven mindset across Commercial and Trade Marketing teams.
Establish and continuously improve promotion effectiveness and ROI measurement frameworks, providing actionable recommendations to optimize trade investments, A&P spending, and commercial activation performance.
Strengthen cross-functional collaboration and customer-level P&L ownership, enabling teams to make informed and profitable decisions.
Represent Finance in management and regional performance reviews, clearly communicating financial implications, opportunities, and risks to influence commercial priorities and resource allocation.

Provide financial expertise and analytical support for strategic commercial projects, business cases, and investment decisions.
Support cross-functional commercial projects, ensuring financial rigor, strategic alignment, and disciplined execution.
Collaborate with project teams to deliver transformation initiatives that enhance commercial effectiveness, profitability, and operational efficiency.
Drive scope of work toward Fit-for-purpose mindset by leveraging simplification, synchronization in process and data points

Other ad-hoc tasks related to Commercial Finance scope required by line manager or Top Management.

Education & Experience
Bachelor degree of Accountancy & Finance.
Proven working experience with minimum of 7-10 years of solid Finance experience in a corporate, international environment, preferably in FMCG industry with strong commercial footprint
Functional & Leadership Competencies
Excellent leadership and communication skills across top management (CODI), business partners (Commercial, Trade Marketing, Marketing, and Logistics), and team management (3 people)
Strong commercial acumen, financial analysis capability, and business partnering mindset
Resilient, innovative, open to learn
Fluency in English, Vietnamese with clarity and summary communication style
Teamwork / Motivational Ability
Performance management, planning, and organization

Job Posting End Date:

Target Hire Date:

Target End Date:

Commercial Finance Manager