Co-Founder CMO

Cloud Counselage Pvt Ltd

RESPONSIBILITIES

• A. Chief Marketing Officer (CMO)

• Brand Strategy & Positioning

• Develop and execute the global brand strategy for Cloud Counselage, Industry Academia Community (IAC), Dolphin Tank India, and associated initiatives.

• Establish and strengthen the company's positioning as a leader in WorkforceTech, AI-powered execution, employability, consulting, and entrepreneurship ecosystems.

• Drive thought leadership, PR, media relations, and industry visibility initiatives.

• Growth Marketing & Demand Generation

• Design and implement scalable B2B, B2C, B2B2C growth strategies.

• Lead user acquisition, engagement, retention, and community growth initiatives.

• Develop and optimise multi-channel marketing campaigns across digital, social media, content, influencer, community, and partner ecosystems.

• Build marketing funnels and performance-driven growth engines to support business objectives.

• Digital & Community Marketing

• Drive social media growth, engagement, and brand advocacy across global platforms.

• Build and nurture online and offline communities of professionals, students, founders, investors, mentors, and industry leaders.

• Leverage marketing automation, AI tools, analytics, and data-driven decision-making to improve marketing effectiveness.

• Product & Go-To-Market Strategy

• Collaborate with product, technology, and business teams on go-to-market strategies.

• Lead product positioning, messaging, launch campaigns, and market expansion initiatives.

• Gather market intelligence, customer insights, and competitive intelligence to inform strategic decisions.

• B. Business Growth & Strategic Partnerships

• B2B2C Revenue Growth – Academic & Institutional Partnerships

• Build and manage strategic partnerships with colleges, universities and academic institutions to drive enrolments for Cloud Counselage's employability programs.

• Develop relationships with key stakeholders including Principals, Directors, Deans, Placement Cells and Training & Placement Officers to establish long-term collaborations, MoUs, and ecosystem partnerships.

• Drive student acquisition, revenue growth, brand visibility, internships opportunities through institutional partnerships while positioning Cloud Counselage as preferred industry partners.

• B2B Revenue Growth

• Develop and execute strategies to generate enterprise revenue opportunities.

• Build relationships with corporates, educational institutions, government bodies, industry associations, and strategic partners.

• Drive partnerships for consulting, talent solutions, branding, workforce transformation, skilling, and innovation initiatives.

• Negotiate and close commercial agreements that contribute to sustainable revenue growth.

• B2C Revenue Growth

• Support revenue generation across learning, entrepreneurship, mentoring, and career acceleration programs.

• Develop marketing and partnership strategies to increase enrolments, engagement, and customer lifetime value.

• Identify and execute new monetisation opportunities within the ecosystem.

• C. Investor Relations & Fundraising

• Actively contribute to fundraising initiatives across angel investors, venture capital firms, family offices, strategic investors, and institutional partners.

• Assist in investor outreach, relationship management, follow-ups, and deal progression.

• Support the development of investment collaterals, pitch decks, market positioning, and fundraising narratives.

• Participate in investor meetings, startup events, demo days, and networking forums to build strategic investor relationships.

• Help position Cloud Counselage as a compelling investment opportunity within the global startup ecosystem.

• D. Business Operations & Organizational Leadership

• Strategic Leadership

• Collaborate with fellow Co-Founders to define the company's vision, mission, strategic priorities, and growth roadmap.

• Contribute to corporate strategy, business planning, governance, and execution.

• Drive innovation, scalability, and operational excellence across the organization.

• Team Building & Leadership

• Recruit, mentor, and lead high-performing marketing and growth teams.

• Foster a culture of ownership, accountability, collaboration, and continuous learning.

• Build systems, processes, and performance frameworks to enable scale.

• Cross-Functional Collaboration

• Work closely with Product, Technology, Sales, HR, Finance, and Operations teams to align business objectives and execution priorities.

• Ensure marketing initiatives support broader organizational growth and business goals.

• E. Mentorship & Ecosystem Contribution (Industry Academia Community - IAC)

• Mentor students, professionals, entrepreneurs, interns, and community members within the Industry Academia Community (IAC).

• Share domain expertise, market insights, growth strategies, and practical business knowledge.

• Participate in webinars, workshops, events, panel discussions, mentoring sessions, and community initiatives.

• Contribute towards the mission of reducing unemployability and empowering future-ready talent globally.

REQUIREMENTS

• Minimum investment of INR 18 Lakhs in Cloud Counselage Pvt. Ltd.

• Proven leadership experience in Marketing, Growth, Brand Strategy, Business Development, or Revenue Growth functions.

• Entrepreneurial mindset with the ability to operate in a high-growth startup environment.

• Strong understanding of digital marketing, performance marketing, community-led growth, brand building, and customer acquisition.

• Experience in B2B and/or B2C business models.

• Strong network across corporates, investors, founders, ecosystem partners, media, or industry associations is preferred.

• Demonstrated ability to build, scale, and lead teams.

• Passion for innovation, employability, entrepreneurship, AI, consulting, and social impact.

• Co-Founder Investment & Commitment

• Minimum investment of INR 18 Lakhs from the Co-Founder is sought to ensure ownership-level commitment and long-term alignment with the company's vision and social mission. We are building a core founding team from the ground up, comprising Co-Founders who deeply believe in the vision and resonate with the social cause we are committed to.

• Post institutional funding, each Co-Founder will be expected to build and lead their respective verticals top-down, scaling teams of at least 10,000 professionals over the next three years through ou