About this role
About the Role The CNH Regional Marketing Manager (RMM) aligns cross-functionally with our dealer network, marketing team, and regional sales teams to increase marketing success and drive growth. The RMM builds and maintains relationships with the dealer channel as a trusted partner and marketing resource. In this role, RMMs work collaboratively with Case IH and New Holland dealers to develop and implement strategic marketing initiatives to meet business goals. The RMM is a steward, cultivator, and protector of the Case IH and New Holland brands while empowering dealers through a consultative approach with marketing strategies, insights and tools to support dealer success. What You'll Do
- Partners with the Case IH North American Dealer Network to develop strategic marketing plans to drive business success.
- Proactive cross-functional partnering with Case IH territory sales and support teams
- Proactively shares local market knowledge, marketing best practices and custom solutions to support dealer goals
- Uses all data channels available both internally and externally to inform dealer marketing strategy
- Serves as marketing liaison for proper use and monitoring of all trademark issues, brand guidelines, advertising standards, etc.
- Plans dealer trainings and information sharing, including quarterly webinars and periodic marketing sessions.
- Provides guidance for in-store marketing and promotions
- Understands and promotes a holistic approach to marketing the full product lifecycle, including Wholegoods, Capital, Parts and Service
- Supports dealers through internal Case IH systems, including the Digital Asset Manager (DAM), Dealer Portal, social media platforms, co-op claims site and more
- Increases dealer awareness and utilization of marketing tools and resources available from Case IH
- Educates dealers about the co-op program and marketing funds available
- Collaborates with marketing communications team to ensure strategic alignment and successful execution of key communications