CNH Regional Marketing Manager (RMM)

About the Role CNH Regional Marketing Manager (RMM) will align cross-functionally with our Case IH and New Holland dealer network, marketing team, and regional sales teams to increase marketing success and drive growth. The RMM serves as a trusted partner and marketing resource for the dealer channel, developing and implementing strategic marketing initiatives to meet business goals. Based in the Southeast US, this role empowers Case IH and New Holland dealers through marketing insights, tools, and consultative support to drive dealer success. What You'll Do

• Partner with the Case IH North American Dealer Network to develop strategic marketing plans to drive business success.
• Proactive cross-functional partnering with Case IH territory sales and support teams.
• Proactively share local market knowledge, marketing best practices and custom solutions to support dealer goals.
• Use all data channels available both internally and externally to inform dealer marketing strategy.
• Serve as marketing liaison for proper use and monitoring of all trademark issues, brand guidelines, advertising standards, etc.
• Plan dealer trainings and information sharing, including quarterly webinars and periodic marketing sessions.
• Provide guidance for in-store marketing and promotions.
• Understand and promote a holistic approach to marketing the full product lifecycle, including Wholegoods, Capital, Parts and Service.
• Support dealers through internal Case IH systems, including the Digital Asset Manager (DAM), Dealer Portal, social media platforms, co-op claims site and more.
• Increase dealer awareness and utilization of marketing tools and resources available from Case IH.
• Educate dealers on marketing resources and best practices. What We're Looking For
• Experience developing and executing strategic marketing plans with dealer networks within agriculture, equipment or industrial sectors.
• Strong cross-functional collaboration skills with sales, support, and marketing teams.
• Knowledge of brand guidelines, trademark usage, and advertising standards.
• Ability to translate local market insights into actionable marketing strategies using multiple data channels.
• Familiarity with digital asset management systems (DAM), dealer portals, social media platforms, and co-op program processes.
• Excellent communication, training, and presentation skills, with ability to plan webinars and training sessions.
• Located within Southeast US and able to support dealers across the region.