Cluster Public Relations Manager

Cluster Public Relations Manager

As Public Relations Manager, you will develop and execute the hotel’s Public Relations strategy, manage media relationships, oversee high-impact events, and ensure consistent internal and external communication aligned with brand and corporate standards.

You will act as the guardian of the hotel’s public image — protecting it, elevating it, and amplifying it.

Public Relations Strategy & Planning

• Establish and manage a yearly (or half-yearly) PR action plan and budget
• Drive proactive PR initiatives to maximize brand exposure
• Align property-level PR with corporate direction and brand standards

Media Relations

• Cultivate and maintain strong relationships with journalists, editors, influencers and media representatives
• Draft and approve press releases, media pitches and PR materials
• Organize press conferences, interviews and media appearances
• Host press cocktails and press lunches at the hotel
• Monitor media coverage and track PR campaign performance

Events & Brand Activation

• Lead preparation, organization and follow-up of PR events
• Represent the hotel at conferences, exhibitions and industry events
• Collaborate cross-functionally to support Rooms, F&B and Banquet sales through PR initiatives

Crisis Communication

• Develop crisis communication strategies
• Respond effectively and professionally to reputational risks

Internal Public Relations

• Keep hotel staff informed of relevant company and brand updates
• Support internal communications and contribute to corporate publications
• Collaborate with other properties for cross-marketing initiatives

Corporate Alignment

• Work closely with Corporate Public Relations on group initiatives
• Participate in annual PR workshops
• Maintain strong knowledge of brand positioning and group standards

Qualifications

• Bachelor’s degree in Public Relations, Communications or related field
• Minimum 2 years’ experience in Vietnam in public relations (hospitality experience strongly preferred)
• Strong leadership capability and ability to influence senior stakeholders
• Excellent communication skills