Cluster Marketing Mgr (Lead)

Newell Brands

Date Posted:

Oct 22, 2026

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Cluster Marketing Mgr (Lead)

Job Type:

Full-Time

Location Type:

Onsite

Primary Location:

Shanghai, CN

Job ID: 19087

Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

Job Overview:

The Associate Marketing Manager is accountable for developing the brand innovation grounded in deep consumer insight, brand/product knowledge, and market competition understanding. The Associate Marketing Manager will support & manage integrated marketing planning and project management, working with sales teams to commercialize NPD pipeline, and drive P&L results.

The role covers (but not limited) major Newell Brands selling in Korea; Yankee Candle, Prisma color, Spontex, Sistema, NUK, Baby Jogger, Graco, and other stationary brands.

Responsibilities

• Build, manage, and execute the Korea digital content yearly calendar across key platforms.
• Brief and manage internal/external teams for Korean/English to manage influencer briefs, contracts, approvals, and reporting.
• Own reviews & ratings strategy across Coupang
• Act as day-to-day lead for digital, influencer, content, and performance agencies.
• Run performance reviews and manage budgets, SOWs, and invoicing.
• Co-create the annual Korea marketing plan and A&P budget
• Track KPIs and produce monthly dashboards with optimization insights.

Qualifications

• Korean fluency (native) is must; the job is for Korea market:

• Must be fluent in Korean (business-level or native) for agency briefs, influencer communication, content review, and platform operations.

• Able to write and review Korean marketing copy, briefs, and reports; comfortable working with Korean platforms (Naver, Kakao, Coupang).

• Fluent in English

• 4 years-above of marketing and/or product management work experience; Korea career is more preferred

• Has worked on a business with global or international exposure. Demonstrates an understanding of differences between countries and cultures

• Demonstrated success working in a matrix environment.

• Strong communication skills, written and oral.

• Proven ability to work on and lead a cross-functional team.

• Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments.