Cluster Director of Commercial and Marketing

Cluster Director of Commercial and Marketing

Job Description

Job Summary

The Cluster Director of Commercial and Marketing is responsible for leading and driving the overall commercial strategy for Raffles Sentosa Singapore and Sofitel Singapore Sentosa Resort & Spa. The role oversees Sales, Events, Weddings, Marketing and other commercial functions to maximise revenue, market share, profitability and brand positioning.

Working closely with the Cluster General Manager and key stakeholders, the Cluster Director of Commercial and Marketing will develop and execute integrated commercial strategies, identify new business opportunities, strengthen key partnerships and ensure the effective alignment of sales and marketing initiatives across both hotels.

The successful candidate will be a strategic and commercially driven leader with a strong understanding of luxury hospitality, revenue generation, brand positioning and market dynamics.

What you will be doing

Commercial Strategy & Leadership

• Develop and implement the overall commercial and marketing strategy for Raffles Sentosa Singapore and Sofitel Singapore Sentosa Resort & Spa to achieve revenue, profitability and market share objectives.
• Work closely with the Cluster General Manager to establish annual commercial priorities, sales and marketing plans, budgets and action plans.
• Identify strategic, organisational and tactical initiatives to improve commercial effectiveness, efficiency and performance.
• Lead the development and execution of initiatives to drive Rooms, Food & Beverage, Meetings & Events, Weddings and other revenue streams.
• Continually assess market trends, competitor activity and customer behaviour to identify opportunities and adjust strategies accordingly.
• Establish clear commercial objectives, performance indicators and reporting mechanisms to support informed decision-making.
• Create a predictable sales model and drive accurate monthly, quarterly and annual forecasting.

Sales & Business Development

• Provide strategic leadership and direction to the Proactive Sales, Reactive Sales, Events and Weddings teams.
• Ensure the achievement and maximisation of Rooms and Banquet revenue, overall profitability and other agreed commercial targets.
• Proactively identify, develop and secure new business opportunities across relevant market segments, with particular focus on lu