Cluster Digital Marketing Executive

Cluster Digital Marketing Executive

Fairview Hotel Nairobi is a member of the City Lodge Hotel group. Fairview Hotel combines comfort and style to suit both business and leisure travellers.Excellent access to Nairobi's CBD and the city's main airports.

• Job Type Full Time
• Qualification BA/BSc/HND
• Experience 4 years
• Location Nairobi
• Job Field Marketing and Communication

Key Responsibilities

• Plan, build, launch and optimize paid advertising campaigns across Meta, Google, TikTok and Linkedin for all three properties.

• Manage the cluster advertising budget, allocating and reallocating spend against agreed cost per acquisition and return on ad spend targets.

• Run the day-to-day management and posting of all social media pages across the three properties.

• Develop and maintain a content calendar planned a minimum of four weeks in advance.

• Publish a consistent weekly schedule of feed posts, reels and stories for each property.

• Build, curate and actively maintain Instagram highlights for each property.

• Capture and edit original content on property, including short-form video, reels and photography.

• Manage community engagement across comments, direct messages, mentions and tags within agreed response times.

• Build and maintain audience targeting, retargeting and lookalike audiences for each property.

• Maintain conversion tracking across Google Analytics 4, Google Tag Manager and the Meta Pixel, and report on enquiry and booking attribution.

• Drive direct bookings and qualified enquiries across rooms, meetings and events, and food and beverage.

• Support seasonal campaigns, outlet promotions and MICE lead generation with targeted paid activity.

• Monitor competitor activity and benchmark performance across the respective competitive sets.

• Prepare weekly performance updates and a monthly report linking advertising spend to enquiries, bookings and revenue.

• Ensure all paid and organic content complies with IHG and Best Western brand standards.

• Maintain the cluster digital asset library and retain administrative control of all advertising accounts and assets.

• Key Requirements

• The ideal candidate should have:

• A minimum of four years hands-on experience in paid digital media or performance marketing.

• Demonstrated personal ownership of Meta Ads Manager and Google Ads, with campaigns built, optimized and reported on directly.

• A proven record of managing live advertising budgets against cost per acquisition, return on ad spend or similar commercial targets.

• Working command of Google Analytics 4, Google Tag Manager, the Meta Pixel and UTM tracking

• Demonstrated ability to run active social media pages, including daily publishing stories and community management.

• Hands-on content production skills, including shooting and editing short-form video and photography to publishable standard.

• Design capability in Canva or the Adobe suite. Strong copywriting skills for short-form social content.

• The ability to manage three distinct brands simultaneously while working within brand standards.

• Strong analytical skills, with the ability to interpret performance data and present clear recommendations to senior management.

• Excellent organizational and time-management abilities, with the capacity to run multiple content calendars concurrently.

• The ability to work independently, take initiative and make sound commercial decisions.

• A relevant qualification in Marketing, Communications, Digital Media or a related field.

• Hospitality, travel or multi-property marketing experience is an added advantage.

What we are looking for:

• We are looking for a specialist who combines genuine paid media expertise with the discipline to run active social media pages every day.

• This position brings in house a capability previously handled externally, and the successful candidate will own both the planning and the execution.

• The individual should be equally comfortable building and optimizing campaigns against commercial targets and being present on the floors capturing content, posting daily and responding to guests.

• The planning, the publishing and the reporting all sit with this role.

• The successful candidate should be commercially minded, treating the advertising budget as the properties' investment and able to demonstrate the return on every shilling spent.

• The strongest candidates will be self- directed, comfortable being measured against clear performance indicators, and confident presenting results to General Managers.

• Check how your CV matches this job