Chief Marketing Officer (CMO)

Chief Marketing Officer (CMO)

Full Time Abuja Posted 15 hours ago

Company Details

The Chief Marketing Officer (CMO) will be directly responsible for maximizing revenue generation, advertisement sales, and commercial partnerships across our television, radio, and print portfolios. In this high-impact senior management role, the candidate will translate traditional marketing from a support function into an aggressive, revenue-generating engine. Lead in trade marketing, brand sponsorships, and commercial enablement strategies to maximize yield on airtime, print inventory, and event assets.

Key Responsibilities

• 1. Commercial Strategy & Revenue Optimization

• Develop and execute the overarching commercial marketing strategy to hit aggressive quarterly and annual revenue targets.

• Design high-yield monetization strategies for all linear television airtime, radio spots, and print publication space.

• Conceptualize and package premium, multi-platform sponsorship opportunities for prime time shows, live broadcasts, and special features.

• Monitor market trends and competitor pricing to optimize ad rate cards and inventory valuation.

• 2. Trade Marketing & Client Acquisition

• Position Media Trust Group as the premier advertising destination for corporate brands, media buying agencies, and SMEs.

• Launch aggressive trade marketing campaigns to showcase our audience reach, demographic strength, and high ad recall.

• Host exclusive corporate experiences, industry trade dinners, and up-front presentations to secure long-term ad commitments.

• Create high-converting corporate marketing collateral, media kits, and case studies that demonstrate advertising ROI.

• 3. Sales Enablement & Strategic Partnerships

• Partner closely with Sales, and Advert teams to build pitch-winning commercial presentations.

• Equip sales representatives with data-driven value propositions, target audience insights, and customized brand integration ideas.

• Negotiate and lock in multi-million-value annual advertising contracts with major corporate clients and media independent agencies.

• Build strategic cross-promotional alliances with external corporate partners to create new, non-traditional revenue streams.

• 4. Experiential & Event Monetization

• Turn major group events, award nights, roadshows, and listener activations into highly profitable, sponsored commercial properties.

• Sell premium naming rights, experiential booth spaces, and VIP corporate hospitality packages for all physical activations.

• Oversee the end-to-end execution of commercial activations to ensure 100% deliverable fulfilment for corporate sponsors.

• 5. Commercial Data & Performance Tracking

• Utilize audience ratings data, focus groups, and market research to prove market share and value to advertisers.

• Track, analyse, and report on key commercial metrics including Cost Per Thousand (CPM), share of wallet, and ad fill rates.

• Align the marketing budget directly with revenue-generating activities, ensuring strict ROI tracking on all promotional spend.

• Required Qualifications & Experience

• Experience: 15+ years of progressive commercial marketing or media sales experience, with at least 7+ years in a senior executive role within a major media house, television network, or advertising agency.

• Track Record: Proven success hitting aggressive revenue targets, closing large-scale corporate sponsorships, and scaling media ad sales.

• Expertise: Deep understanding of the media buying ecosystem, agency-publisher relationships, and B2B sales pipelines.

• Education: Degree in Marketing, Business Administration, Economics, or a related field. An MBA or advanced commercial certification is highly desirable.

• Core Competencies

• Commercial Acumen: Exceptional ability to spot monetization opportunities within content and turn them into advertiser products.

• Elite Negotiation: Proven capability to pitch to and close contracts with C-suite executives and agency heads.

• Results-Oriented Leadership: A high-energy leader driven by financial targets, sales growth, and market dominance.