Chief Executive Officer

Chief Executive Officer

• Job Type Full Time
• Qualification BA/BSc/HND , MBA/MSc/MA
• Experience 16 - 22 years
• Location Nairobi
• Job Field Strategic and Top Management

Key Responsibilities

• Business & P&L Leadership

• Own the overall P&L and business performance for the Kenya market.

• Develop and execute the company's overall business strategy in line with regional/global objectives.

• Drive revenue growth, profitability, market share and long-term business sustainability.

• Identify new growth opportunities across categories, channels, geographies and customer segments.

• Ensure effective allocation of resources across key business priorities.

• Commercial & Sales Leadership

• Lead the overall sales and commercial strategy across modern trade, general trade, distributors and other relevant channels.

• Drive distribution expansion, outlet penetration, product availability and sales productivity.

• Develop and strengthen relationships with key customers, distributors and strategic partners.

• Review pricing, trade investments, margins and promotional effectiveness to maximise commercial returns.

• Build a high-performance sales organisation with clear targets, accountability and performance metrics.

• Marketing & Brand Growth

• Partner with the marketing team to develop and execute brand and category strategies aligned with local consumer needs.

• Drive brand awareness, market penetration and consumer engagement across the portfolio.

• Identify emerging consumer trends and translate them into new product, category and go-to-market opportunities.

• Ensure effective execution of marketing investments and campaigns across relevant channels.

• Market Expansion & Route-to-Market

• Develop strategies to strengthen the company's route-to-market and distribution network across Kenya.

• Identify opportunities for geographic expansion and deeper market penetration.

• Optimise distributor performance, channel economics and supply availability.

• Evaluate new channels, partnerships and business models to accelerate growth.

• Operations & Supply Chain

• Work closely with operations and supply chain teams to ensure product availability, service levels and cost efficiency.

• Ensure alignment between demand planning, inventory, production/procurement and commercial requirements.

• Drive operational improvements that support growth while protecting margins and working capital.

• Leadership & Organisation

• Build, lead and develop a high-performing leadership team across sales, marketing, finance, operations, HR and supply chain.

• Establish a culture of ownership, accountability, performance and continuous improvement.

• Develop organisational capabilities required to support the company's growth ambitions.

• Ensure effective succession planning and development of key talent.

• Stakeholder & Corporate Leadership

• Represent the organisation with customers, distributors, regulators, industry bodies and other external stakeholders.

• Build strong relationships with regional/global leadership and ensure alignment on strategic priorities.

• Maintain strong governance, compliance and ethical business practices across the organisation.

• Provide regular updates to the Board/Regional Leadership on business performance, risks and strategic initiatives.

• Business Transformation & Growth

• Identify opportunities to improve business processes, productivity and profitability.

• Lead strategic transformation initiatives across commercial, operational and organisational functions.

• Evaluate potential partnerships, new categories, acquisitions or market expansion opportunities where relevant.

• Drive a data-led approach to decision-making and performance management.

• Candidate Requirements

• 16–22 years of overall professional experience, with significant experience in FMCG / Consumer Products.

• Proven experience in a senior P&L / business leadership role, ideally managing a country, business unit or sizeable market.

• Strong track record of delivering revenue growth, profitability and market expansion.

• Deep understanding of the Kenyan FMCG landscape, including distributors, general trade, modern trade and emerging channels.

• Strong experience across sales, distribution, commercial strategy and brand/marketing.

• Experience managing and developing large, cross-functional teams.

• Strong understanding of route-to-market, distributor management, pricing, trade marketing and channel strategy.

• Demonstrated ability to operate in a high-growth and entrepreneurial environment.

• Strong commercial acumen with the ability to balance growth, profitability and operational efficiency.

• Excellent stakeholder management and communication skills, with the ability to engage effectively with Board, regional/global leadership, customers and external partners.

• Strong strategic thinking combined with a hands-on, execution-oriented approach.

• Bachelor's degree in Business, Management, Economics, Marketing or a related discipline; MBA or equivalent postgraduate qualification would be an advantage.

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