About this role
About the Role The Channel Marketing Manager will drive end-to-end channel marketing strategies and programs to grow our Canadian partner network for Stanley Black & Decker products. You will partner with Sales, Product Management, and Marketing to develop programs that enable channel partners and maximize revenue. What You'll Do
- Develop and execute channel marketing programs across distribution partners in Canada to drive demand and revenue.
- Collaborate with Sales, Marketing, and Product teams to create co-branded campaigns, promotions, and sales enablement tools for channel partners.
- Manage budgets, timelines, and performance metrics; track ROI and optimize programs based on data.
- Plan and execute product launches through channel partners; provide training and communications to partners.
- Analyze market trends, competitor activity, and partner feedback to refine channel strategy. What We're Looking For
- Bachelor's degree in Marketing, Business, or a related field; MBA a plus.
- 5+ years of channel marketing or partner marketing experience, preferably in B2B or industrial/tech sectors.
- Strong project management, organizational, and cross-functional collaboration skills.
- Excellent written and verbal communication; ability to present to internal and partner audiences.
- Proficiency with marketing analytics tools and Excel; experience with marketing automation a plus.
- Knowledge of the Canadian market and channel landscape is a plus. Nice to Have
- Bilingual English/French.
- Experience with SAP/CRM, Eloqua or Marketo.
- Background in industrial hardware or manufacturing marketing. Compensation & Benefits
- Salary and benefits details are not provided in this posting.