Channel & CD Excellence Manager

Unilever Laos Channel & CD Excellence Manager

Location

Vientiane, Laos

About the Role

We are looking for a Channel & CD Excellence Manager to drive commercial execution, channel development, and retail excellence across Laos. This role will lead Perfect Store implementation, develop channel growth strategies, manage the Champa program, and ensure commercial investments deliver sustainable business growth.

Key Responsibilities

• Lead Perfect Store deployment and execution standards across priority channels.
• Drive retail excellence, outlet transformation, and in-store execution improvements.
• Develop channel growth strategies for General Trade and Emerging Channels.
• Manage route-to-market optimization and channel transformation initiatives.
• Oversee Trade Terms Structure (TTS) and Brand Marketing Investment (BMI) budgets.
• Lead the Champa program strategy, deployment, and performance management.
• Manage agency partners, field teams, and performance scorecards.
• Build capabilities and improve productivity of frontline teams.
• Collaborate closely with Sales, Marketing, Finance, Supply Chain, and distributor partners.

Qualifications

• Bachelor's degree in Business, Marketing, Sales, Management, Economics, or related field.
• Experience in Customer Development, Sales, Trade Marketing, Channel Development, Commercial Excellence, or FMCG.
• Strong understanding of General Trade, Emerging Channels, retail execution, and route-to-market models.
• Experience managing field sales, retail activation programs, or agency partners.
• Strong stakeholder management and cross-functional collaboration skills.
• Experience in Laos or similar developing markets is an advantage.

Key Skills

• Channel Strategy & Development
• Commercial Excellence
• Perfect Store Execution
• Retail & Outlet Transformation
• Route-to-Market Optimization
• General Trade Management
• Agency & Vendor Management
• Budget & Investment Management
• Performance Analytics
• Capability Building & Coaching
• Strategic Thinking
• Stakeholder Management

Application & Closing

Apply now and be part of driving growth and execution excellence across Laos.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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