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Central, East & West Africa Business Coordinator

Ferrero
Africa (Central, East & West Africa)
On-site

About this role

About the Role Lead distributor partnerships and drive Ferrero’s growth across Central, East & West Africa by translating commercial strategy into market results. You will build strong distributor networks, guide key decisions, and ensure excellent execution across diverse markets. You will partner with cross-functional teams, monitor performance, and develop plans, trade investments, pricing, and forecasts to support Ferrero priorities. What You'll Do

  • Develop and manage distributor partnerships across assigned markets, monitor performance, compliance, and execution through regular reviews and market visits.
  • Build and implement sales strategies, annual plans, trade investments, pricing recommendations, and forecasts.
  • Strengthen market presence by improving distribution, visibility, route-to-market, and execution standards; provide clear updates to support decision-making.
  • Collaborate with cross-functional teams to turn opportunities into sustainable growth while balancing relationship-building with delivering results.
  • Travel frequently across the region to support growth and execution. What We're Looking For
  • At least 10 years of experience in indirect sales, including 5+ years in African markets, ideally within FMCG.
  • Experience in business development, market creation, or developing new commercial opportunities; deep understanding of distributor networks and commercial ecosystems in Africa.
  • Proficient in Excel and business intelligence tools; fluent in English and French.
  • Able to work across cultures, markets, and business environments with strong strategic planning and execution skills. Nice to Have
  • Track record of cross-cultural collaboration and doing business in diverse African markets. Compensation & Benefits
  • Details not disclosed.

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