CDI - Commercial & Marketing Director

CDI - Commercial & Marketing Director

Founded as a French subscription-TV channel 40 years ago, CANAL+ is now a global media and entertainment company. On 22 September 2025, CANAL+ confirmed it is in effective control of MultiChoice Group and beginning the integration process. MultiChoice is Africa’s leading entertainment platform, offering a wide range of products and services, including DStv...

CDI - Commercial & Marketing Director

• Job Type Full Time
• Qualification BA/BSc/HND
• Experience
• Location Oyo
• City Ibadan
• Job Field Marketing and Communication

About the job

• The Commercial & Marketing Director is responsible for defining, deploying, and steering Group Vivendi Africa’s (GVA) commercial and marketing strategy during launch and growth phases. The role focuses on building high-performing sales and marketing teams, developing robust distribution networks, driving revenue growth, strengthening brand positioning, and ensuring harmonized commercial processes

Key Responsibilities

• Commercial & Marketing Strategy

• Define and execute GVA’s commercial and marketing strategy across English-speaking Africa in alignment with the Group’s master plan.

• Translate corporate strategy into actionable commercial and marketing roadmaps for subsidiaries in launch and operational phases.

• Propose continuous improvements to GVA’s commercial model based on market performance, customer insights, and competitive intelligence.

• Contribute to brand positioning and go-to-market strategies in collaboration with Group Marketing.

• Recruitment, Training, and Team Leadership

• Recruit, structure, and develop B2C and B2B commercial and marketing teams in line with GVA’s growth objectives.

• Build sales and marketing capabilities within subsidiaries, particularly during launch phases.

• Formalize commercial and marketing reference documentation, including front- and back office processes, tools, and sales methodologies.

• Design and deliver training programs for sales managers and teams on sales techniques, customer acquisition, and GVA’s operational and commercial procedures.

• Distribution Network & Channel Development

• Design, establish, and scale multi-channel distribution and renewal networks.

• Develop and manage direct and indirect sales channels, including: Physical distribution networks, Digital and online channels, Mobile money and alternative payment platforms

• Identify, negotiate, and manage partnerships and commission structures with distributors and commercial partners.

• Ensure effective coordination with internal stakeholders (IT, Finance, Operations, Customer Experience) to support commercial execution.

• Commercial Performance & Revenue Management

• Define revenue targets, KPIs, and performance objectives for subsidiaries and commercial teams.

• Monitor commercial and marketing performance through dashboards, reporting tools, and regular performance reviews.

• Drive sales acceleration initiatives, sales animation programs, and pre-sales support.

• Chair commercial committees and lead business reviews and commercial seminars

• Marketing Execution & Customer Insights

• Contribute to marketing strategy development by providing structured customer and market feedback.

• Strengthening customer knowledge and segmentation to support targeted marketing campaigns.

• Collaborate with marketing teams on product launches, promotions, and customer acquisition initiatives.

• Identify opportunities for partnerships with integrators, business introducers, and ecosystem players to enhance market reach.

• Processes, Quality, and Governance

• Identify and formalize best practices in commercial and marketing operations

• Harmonize com