About this role
Sales
Category Planning and Activation Manager, Ukraine & Moldova
R-166158 | Kyiv, Ukraine
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
The Category Planning and Activation Manager is the primary contact for sales and marketing for the category and is accountable for the overall category commercial plan delivery within the Category (by customer & Retail Environment) vs Annual plan. This role leads Integrated Business Process (IBP) and owns the cross-functional alignment & execution of marketing plans, delivering against the budgets & resources to achieve the sales plan, in conjunction with the Sales and Category Marketing team, Finance, Demand planning & CS&L.
How you will contribute
You will:
- Define strategy and budgets required to deliver Ukraine & Moldova annual /last forecast plans
- Develop and execute Ukraine & Moldova Category growth strategy by countries/strategic customers (RE).
- Lead category Ukraine & Moldova IBP process, Risks/Opps and gap closing
- Manage budgets (GtN, A&C) & resources to achieve the KPIs by countries (Market share, IMS, Sell ins, Gross Margin, Stocks), in cooperation with Sales, Marketing, Finance depts.
- Ensure Ukraine & Moldova NPD and Commercial initiatives sufficiency and readiness
- Define and govern Ukraine & Moldova promotional strategy, Trade Funds ROI by market, Revenue Management initiatives.
- Deliver a point of purchase program that unlocks category and customer growth drivers and leverages channel based shopper opportunities.
- Define strategic agenda for key customers and develop customer specific plans that bring to life MDLZ growth drivers whilst delivering against customer strategy/ objectives.
- Lead the Picture of success in RE’s /customers. Define our in-store success agenda & go to market selling materials (selling stories, POS etc.)
- Drive distribution and visibility in store via perfect store initiatives
- Customer/channel reviews: monitor KPIs to ensure category performance across customers/channels (REs) in line with strategic vision
- Define the category/brands opportunities to increase sales in Business Unit countries
- Support Price/Pack Architecture & implementation within the overall Sales Team
- Deliver Organization effectiveness and capability development
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
- Category planning and delivering growth through category leadership
- Having a future-focused mindset, being curious about industry trends, digital solutions and innovation for consumers, and translating opportunities into business plans
- Developing and delivering plans, measuring and monitoring results and making recommendations to achieve growth targets
- Business planning and how to maximize revenue growth
- Influencing stakeholders and interacting effectively with others with the courage and resilience to hold an alternative point of view
- Analytical skills and business acumen
More about this role
What you need to know about this position:
The CP&A Manager will liaise with key members of various business units:
- Sales channel management and key account teams, as w