Category Manager

Category Manager at AAVA Brands

AAVA Brands Ltd, a new generation company of Chanrai Summit Group (Fareast Mercantile Co. Ltd), has been proudly serving Nigeria since 1890 and connects world class brands to the Nigerian consumer, every day.

Category Manager

• Job Type Full Time
• Qualification BA/BSc/HND
• Experience
• Location Lagos
• Job Field Procurement / Store-keeping / Supply Chain

Key Responsibilities

Product Management:

• Own and manage the Scanfrost product portfolio across assigned categories.
• Develop deep knowledge of product specifications, features, technology, quality and consumer requirements.
• Analyse product performance and identify opportunities for portfolio improvement.
• Identify gaps in the portfolio and recommend new SKUs and product categories.
• Continuously benchmark Scanfrost products against competitors.

Product Pricing & Costing:

• Develop and manage product pricing based on cost, margins, competition and market positioning.
• Analyse product costing, landed cost and gross margins.
• Conduct regular competitor price benchmarking.
• Recommend pricing changes based on market conditions, cost movements and competition.
• Maintain detailed SKU-wise pricing and profitability analysis.

New Product Development:

• Identify new product opportunities based on consumer needs, market trends and competitor launches.
• Develop detailed product briefs covering specifications, features, target cost and target selling price.
• Work closely with factories/OEMs and suppliers for development of new products.
• Manage the complete NPD process from concept → specification → sample → approval → production → launch.
• Ensure new products are commercially viable and meet Scanfrost’s quality and price expectations.

Production & Supply Coordination:

• Coordinate with factories/OEMs on production planning and product requirements.
• Ensure production is aligned with approved specifications and commercial requirements.
• Track production schedules and resolve product-related issues.
• Work closely with Supply Chain to ensure timely availability of products.
• Monitor product quality and coordinate corrective actions where required.

Market & Consumer Understanding:

• Understand consumer requirements and translate them into product specifications.

• Track competitor products, features, technology, pricing and launches.

• Conduct regular market visits and gather feedback from Sales, Dealers and Consumers.

• Recommend changes to the Scanfrost portfolio based on market intelligence.

• Required Experience and Skills

Mandatory:

• 7–10 years of total professional experience.

• Strong experience in Consumer Durables / Home Appliances.

• Proven experience in Product Management / Product Development / Category Management.

• Strong understanding of products, specifications, costing and pricing.

• Hands-on experience in New Product Development.

• Excellent Micorsoft Excel & PPT skills

• Strong analytical and commercial skills.

• Ability to analyse competition and market trends.

• Strong communication and stakeholder-management skills.

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