Category Lead

Category Lead

ellow.io

Job descriptionApplication

About the role

Job Description: Category Lead / Head of Commerce Department: Commerce & Growth Experience: 5+ Years Qualification: B.Tech / MBA preferred Location: Bengaluru (Office) Role Type: Full-Time

About the Role

We are looking for a Category Lead / Head of Commerce who can own and scale our commerce business end-to-end. This role will be responsible for building a high-growth consumer commerce engine by managing P&L;, driving marketplace expansion, improving unit economics, scaling acquisition channels, and building a strong merchandising and supply ecosystem. The ideal candidate is a growth-driven business leader with experience in D2C, consumer tech, marketplaces, or digital commerce, who has managed large-scale revenue businesses and understands the complete growth funnel — from acquisition and conversion to retention, profitability, and operational excellence.

Key Responsibilities

• 1. Business Ownership & P&L; Management

• Own the complete P&L; for the commerce category, including revenue, margins, CAC, retention,

• and profitability.

• Drive category growth with a focus on sustainable unit economics.

• Build strategies for revenue expansion, margin optimisation, and LTV growth.

• 2. Marketplace Expansion & Channel Growth

• Develop and execute marketplace expansion strategies.

• Identify new channels for customer acquisition and revenue growth.

• Manage marketplace performance, catalog optimisation, visibility, and conversion.

• 3. Performance Marketing & Growth

• Scale acquisition through Meta, Google, and other performance channels.

• Improve CAC, ROAS, conversion rate optimisation, retention, and repeat purchase behaviour.

• 4. Merchandising & Category Management

• Own assortment planning, product strategy, pricing, and merchandising.

• Manage supplier relationships and inventory planning.

• Improve product selection based on customer behaviour and market trends.

• 5. Offline Commerce Expansion

• Lead strategy and execution for launching offline retail stores.

• Define store economics, location strategy, operations, and growth roadmap.

• 6. Business Analytics & Decision Making

• Build analytical frameworks to track business health.

• Use data insights to identify growth opportunities.

• Drive organisational reporting and performance reviews

• Must-have skills

• commercemarketplace expansion

• Good-to-have skills

• D2Cconsumer tech

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