Category Analyst

Future Opportunity – Category Analyst

What will you do?

• Gather, validate, and prepare data from syndicated, customer, and internal sources to support recurring reporting, category reviews, and business analyses.
• Perform standard analyses to identify category trends, growth opportunities, competitive dynamics, and marketplace insights that support customer and Hershey business objectives.
• Apply customer segmentation frameworks and category management principles to support planning activities, targeting efforts, assortment decisions, and strategic recommendations.
• Develop charts, dashboards, presentations, and business summaries that translate data into actionable insights for customers and cross-functional partners.
• Support the development of category growth stories and fact-based selling recommendations that help drive profitable growth across total store and category.
• Collaborate with Sales, Category Management, Shopper Insights, Customer Strategy, and Marketing teams to uncover insights and develop action plans that support strategic business objectives.
• Support enhancements to customer-facing reports, engagement materials, and category tools by identifying opportunities to improve usability, effectiveness, and business impact.
• Review analyses and presentations to ensure alignment with approved commercial positioning, category strategies, and customer priorities.
• Utilize category management tools, syndicated data, reporting platforms, and space management resources to support strategic recommendations and retail solutions.
• Monitor key business metrics and communicate findings, opportunities, and risks to cross-functional stakeholders.
• Act as a consultative partner by leveraging data and insights to identify category opportunities and support customer growth initiatives.
• Contribute to the development and execution of category strategies that support annual and long-term business planning objectives.

Minimum Requirements

Experience

• 1-3 years of experience in Category Management, Consumer Insights, Analytics, Sales Strategy, Revenue Growth Management, Shopper Insights, or a related commercial function.
• Strong analytical skills with an understanding of consumer and shopper behavior, market research methodologies, and data-driven decision making.
• Knowledge of category management principles, consumer packaged goods (CPG) industry trends, and retail environments.
• Experience working with syndicated data, reporting tools, dashboards, and business analytics.
• Ability to translate insights into compelling business recommendations and selling stories.
• Strong communication, problem-solving, and project management skills.
• Ability to manage multiple priorities and operate effectively in a fast-paced, evolving environment.
• Customer-facing experience and the ability to collaborate effectively with internal and external stakeholders preferred.
• Proven ability to identify opportunities and recommend solutions that drive category and business growth.

Education

• Bachelor's Degree required.
• Degree in Business, Marketing, Economics, Statistics, Data Analytics, Consumer Insights, or a related field preferred.

Benefits and Perks

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.

• Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health.
• Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match.
• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable.
• Growth & Development: Career development programs, learning opportunities, and internal mobility.

Benefits may vary based on role, location, and eligibility.

The Hershey Company is an Equal Opportunity Employer. The policy of The Hersh