About this role
About the Role As a Cash Crop Product Specialist, you will be the Case IH and/or New Holland Cash Crop Customer Segment product expert for an assigned territory within North America. We are looking for someone who is passionate about this industry and machinery and is enthusiastic about identifying market conditions, market trends (including the advancement of Precision Technology and competitor strategies), training development and delivery! Primary products of responsibility will include High Horsepower Tractors (HDXL, CCH, 4WD),Tillage, and Planting & Seeding equipment. Candidate must be located in either Quebec or Ontario. What You'll Do
- Work with the assigned dealer network to drive sales of cash crop products as the primary in-field operational trainer providing own-and-use training for dealer sales staff.
- Heavily participate in on-site customer meetings, customer demonstrations and clinics with the dealer.
- Drive continuous improvement in dealer capabilities with precision technologies as a technical resource and product expert that provides hands on experience through demonstrations.
- Assist in regional marketing and training material development working with brand and product marketing managers, shared services and the field sales team.
- Provide voice of customer/voice of dealer feedback to the Case IH and/or New Holland brands (Product marketing group) to guide product development and marketing actions.
- Analyze and communicate regional trends pertaining to brand performance, competition and marketplace.
- Implement dealer marketing strategies in collaboration with our sales staff to increase sales and market share for cash crop equipment.
- Support field sales and dealers with driven conquest opportunities and coordinate opportunities within the Case IH and/or New Holland Customer Relationship Management (CRM) process to deliver sales.
- Activate annual marketing plans within your Region to achieve the key quantitative objectives – Market Share & Revenue.
- Support