Campaign Specialist, QA

Campaign Specialist, QA

As a Campaign Specialist, QA you will conduct rigorous QA reviews on campaign deliverables to ensure consistency, compliance, and alignment with requirements. Reporting via a dotted line to a designated Team Lead, you will identify deviations, maintain trackers, provide weekly analyses, and support Team Lead responsibilities including SOP creation/updates under Manager/Lead supervision. This role focuses on driving process excellence, error reduction, and optimization across multi-channel campaigns, collaborating with clients, sales, and execution teams to uphold Integrate's standards for lead quality and platform reliability.

Key Responsibilities

• Conduct comprehensive QA reviews for campaign deliverables (e.g., creative assets, targeting setups, compliance checklists), ensuring consistency with campaign requirements and standards.

• Identify and document process and output deviations from quality standards, recommending optimizations, automation opportunities, or corrective actions.

• Maintain QA trackers and audit data to identify gaps, trends, and insights; deliver weekly analysis reports to Team Lead and relevant stakeholders.

• Support Team Lead with responsibilities such as error-tracking, check-ins, bandwidth monitoring, and task prioritization through QA-driven insights.

• Assist with SOP creation, updates, and documentation under Manager/Team Lead supervision to standardize workflows and reduce errors.

• Collaborate with Campaign Specialists, clients, and sales teams to resolve QA issues, validate fixes, and ensure seamless campaign launches.

• Monitor multi-channel campaign outputs for compliance (e.g., GDPR, CCPA) and performance benchmarks, flagging risks proactively.

• Contribute to process automation initiatives by testing tools and providing feedback on QA-impacting features.

• Perform ad-hoc audits, root-cause analyses, and support team training on quality standards.

• Other duties as assigned.

Qualifications

• 2+ years of experience in quality assurance, campaign review, or process auditing within a SaaS, marketing technology, or B2B lead generation environment.

• Strong attention to detail with proven ability to identify deviations, document findings, and suggest actionable optimizations.

• Experience maintaining trackers, dashboards, and delivering regular analysis reports (e.g., weekly summaries).

• Familiarity with multi-channel campaign workflows, compliance standards (e.g., GDPR, CCPA), and tools like Salesforce, Google Sheets/Excel, or QA platforms.

• Collaborative mindset with ability to support Team Lead duties in a dotted-line structure under Manager supervision.

• Analytical skills to audit data, spot trends, and recommend SOP/process improvements.

• Excellent documentation and communication skills for clear reporting to stakeholders.

• Proficiency in process mapping and SOP development.

• Thrives in fast-paced, matrixed teams focused on operational excellence.

• Bachelor’s degree in Business, Marketing, Quality Management, or related field preferred.