About this role
Campaign Platform Lead
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Campaign Platform Lead
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locations
DGS India - Bengaluru - Manyata N1 Block
Chennai
Pune
New delhi
time type
Full time
posted on
Posted Today
job requisition id
R1132982
Job Description:
Job Description
Details
Project Details
Comments
Business Title
Technical Architect
Years of Experience
6+ Years
Job Description
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Strong hands-on experience with Marketing Cloud.
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Knowledge of MC Connect (to CRM, DC, MCI, etc)
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Configure custom build advanced MC web forms (including utm settings, dynamic content, CRM lookup, CRM updates, etc)
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Advanced knowledge of AMPscript
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Understanding of and ability to write SSJS, JavaScript
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Practical knowledge of HTML, CSS, JavaScript
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Build & configure automations for data processing and data import, including data lookup and updates to CRM
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Build & configure customer Journeys
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Manage requests for complex journey optimizations
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Build and test advanced features included in customer journeys, web forms, data integrations
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Code review and testing (both SIT and UAT) Soft Skills
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Engage with client to derive requirements and consult client on best practices
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Inspire and train client on the digital transformation and capabilities of the Salesforce CRM/Marketing Cloud/Data Cloud eco-system.
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Cooperate with client marketing managers on daily bases to support adoption
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Provides constant consultations and trainings for campaign managers. Cross platform skills
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Overview of CRM data and understanding of Salesforce CRM platform in general to guide client
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Understanding of Lead Management, Consent Management and Customer 360-view incl. data points for personalization (segmentation, grading, classification, profiling etc.).
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Segment creation in Data Cloud
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Works under guidance of Campaign Platform Architect to install and configure Marketing Automation Platfor
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Reviews SQL/SAS code to understand requirements and develop marketing campaigns in SQL or marketing tools
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Interfaces directly with internal teams to address and manage client requests
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Responds to internal requests for support assistance on deployed campaign platforms within our production organisation
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Understands, customises and optimises the entire campaign management process to include new campaign requirements, development test, production execution and quality control
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Completes campaign activities individually during initial stage of development prior to the full deployment of the solution to production
Must have skills
- SFMC expertise: more than 5 years of experience in leading SFMC implementations.
- Understanding of how SFMC integrates with other platforms e.g., SFDC, Salesforce CRM, CRM, others.
- Expertise and Experience in SQL (Oracle / SQL Server / PostgreSQL)
- API Integrations – SOAP, REST
- Strong Communication Skills
- Problem Solving and Result Orientation
- Excellent in Ampscript HTML, CSS
Good to have skills
- Experience on other SF platform like SFDC, SF Personalization, architecting, design is preferred
- Presales, RFPs, Experience in solutioning and winning deals on SFMC or similar platforms
- Programming experience (Javascript / Java / VB / C# / PHP)
Education Qulification
- Bachelor's degree or higher in Engineering
Certification If Any
- Salesforce Marketing Cloud Certifications
- Multi Solution Architect (Nice to Have)
Shift timing
Work in client specific time zones IST/GMT/EST / ANZ Time zone
Location
DGS India - Bengaluru - Manyata N1 Block
Brand: Merkle
Time Type: Full time
Contract Type: Permanent
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