Campaign Platform Architect

Campaign Platform Architect

The Campaign Platform Architect is responsible for leading Salesforce Marketing Cloud implementation and transformation projects throughout the full delivery lifecycle, from discovery and requirements gathering through architecture, configuration, integration, testing, deployment, and transition into production.

This role combines strategic consultancy with hands-on platform expertise, ensuring that solutions are scalable, secure, supportable, and aligned with clients’ business and marketing objectives.

The Campaign Platform Architect works closely with clients, business stakeholders, delivery leads, developers, consultants, data teams, and other technology specialists. The role translates business and campaign requirements into effective technical solutions while providing technical direction, governance, and quality oversight across project teams.

The role will also contribute to the development of the SFMC platform capability by defining best practices, creating reusable assets, supporting colleagues, and helping clients become more self-sufficient.

Key Responsibilities

• Lead the architecture and solution design of Salesforce Marketing Cloud implementations, enhancements, migrations, and transformation programmes

• Translate business, marketing, campaign, data, security, and operational requirements into scalable SFMC solution designs.

• Produce clear architecture documentation, including solution designs, data models, integration designs, data-flow diagrams, security models, environment strategies, and deployment approaches

• Provides strategic consultancy on SFMC platform and data use, advising clients on how to evolve their marketing architecture and workflows to maximise efficiency and effectiveness

• Support business growth by improving efficiency, enhancing reusable components, and identifying opportunities for expanding technical services within existing and new client relationships

• Provide strategic input to clients and internal stakeholders to navigate technical trade-offs, budgets, and long-term scalability

• Ensure the team stays ahead of evolving platform features and best practices

• Ensure SFMC solutions align with the client’s broader marketing technology architecture, enterprise standards, and strategic roadmap.

• Plan and facilitate client discovery, requirements gathering, solution design, onboarding, governance, and technical working sessions.

• Identify and manage technical risks and cross-platform dependencies, providing clear mitigation plans and governance oversight.

• Resolve escalated technical issues

• Support clients in becoming self-sufficient, by upholding highest standard of technical documentation and knowledge-sharing

• Required Skills and Experience

• Deep expertise in Salesforce Marketing Cloud, supported by practical experience designing, configuring, integrating, and delivering enterprise-scale solutions.

• Strong hands-on knowledge of core SFMC capabilities, including Journey Builder, Contact Builder, Automation Studio, Email Studio, Content Builder, Data Extensions, and platform APIs.

• Experience designing SFMC data models, subscriber-management approaches, consent and preference solutions, and automated campaign workflows.

• Working knowledge of SQL and experience with SFMC scripting technologies such as AMPscript and Server-Side JavaScript.

• Proven experience leading multiple SFMC implementation, migration, integration, or transformation projects through the full delivery lifecycle.

• Demonstrable experience planning and leading discovery, requirements gathering, solution design, governance, and technical workshops.

• Ability to translate business and marketing requirements into functional requirements, technical designs, user stories, implementation plans, and acceptance criteria.

• Experience integrating SFMC with CRM platforms, CDPs, data warehouses, customer databases, APIs, and enterprise data pipelines.

• Strong understanding of data architecture, integration patterns, identity, consent, preferences, segmentation, personalisation, and campaign execution.

• Experience providing technical leadership and quality oversight to developers, consultants, and multidisciplinary delivery teams.

• Experience managing technical risks, dependencies, design decisions, and stakeholder expectations across complex projects.

• Ability to communicate technical concepts clearly to senior stakeholders and non-technical audiences.

• Ability to operate across multiple clients, projects, teams, and priorities.

• Strong analytical and problem-solving skills, with the ability to convert complex information into concise recommendations and decisions.

• A strong focus on solution quality, documentation, operational supportability, and measurable client outcomes.

What we offer

This is a permanent role. The team is based from our London office on a hybrid working basis.

As well as a competitive salary, the candidate will enjoy a benefits package that they can tailor to their needs which includes:

At dentsu, we care deeply about our people. Our flexible benefits package supports your health, wellbeing, and financial future with company-funded private medical insurance, virtual GP access, and an employee assistance programme. Enjoy 25 days of annual leave plus extra days for your birthday, wellbeing, and volunteering. From discounted gym memberships and retail perks to electric car leasing and travel insurance, dentsu empowers you to thrive both at work and in life.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We are a Disability Confident scheme user. If you consider yourself to have a disability and meet the essential criteria for the role, you will be guaranteed an interview." } , "industry": "Marketing Technology / Advertising" } >