About this role
Buyer Relations Manager
I. Buyer Relations Manager (70%)
- Objective
The Buyer Relations Manager will oversee, maintain, and expand the attendee database. This role drives attendee growth, manages the hosted buyer program, and coordinates show logistics to maximize retail attendance and brand engagement across all events.
- Schedule of Events
The scope encompasses all current and future portfolio events, including:
Bi-Annual Shows: January and July (Huntington Beach, CA)
Future Expansion: April (Miami, FL), launching in 2027
- Core Responsibilities & Deliverables
Database Management & Lead Generation
Database Maintenance: Oversee, update, and continuously clean the master buyer database.
Lead Acquisition: Research and inject new qualified prospects into the database using brand stockist lists, competitor show rosters, and digital research.
Buyer Engagement & Audience Growth
Targeted Outreach: Execute continuous individual outreach to existing and prospective buyers.
Growth Metrics: Drive strategic initiatives to increase pre-registration and onsite buyer attendance 10% year-over-year for every show.
Concierge Support: Assist registered buyers with show schedules, preparation, and strategic introductions to specific brands or categories.
Registration & Qualifications
Credentialing: Review, approve, or deny all incoming new buyer applications based on vetting criteria.
Data Entry: Register retail buyers manually via the backend system or through physical registration forms.
Communications: Issue prompt, automated, or manual welcome and approval emails upon registration.
Hosted Buyer Program & Budgeting
Logistics Management: Coordinate all flight and hotel bookings for qualified hosted buyers.
Financial Control: Maintain, track, and strictly control the allocated hosted buyer budget.
Cross-Functional Collaboration
Marketing Alignment: Partner with Marketing to execute email blasts, refine messaging, and highlight key retailers.
Operations Coordination: Work with Marketing and Operations to execute VIP gift bags and hotel room drops.
Brand Relations: Collaborate directly with exhibiting brands to address specific retailer needs and facilitate connections.
Reporting & Analytics
Performance Tracking: Compile and distribute weekly registration dashboards and active retailer lists to leadership.
II. Account Executive (30%)
- Objective
The Account Executive will assist & support the Sales Director to maximize sales revenue at Collective Shows. The Account Executive will focus specifically on new and win back brand sales and sponsorships.
- Schedule of Events
The scope encompasses all current and future portfolio events, including:
Bi-Annual Shows: January and July (Huntington Beach, CA)
Future Expansion: April (Miami, FL), launching in 2027
- Core Responsibilities & Deliverables
Select Account Management
Database Maintenance: Oversee, update and clean sales CRM. Specific territory and target categories to be assigned by Sales Director. Emphasis on new and win-back exhibitors.
New Business Development
Lead Acquisition: Research and inject new qualified brand prospects into the database using competitor show rosters, digital research and industry knowledge.
Brand Engagement
Targeted Outreach: Execute continuous individual outreach to new and win-back exhibitors at Collective Shows.
Growth Metrics: Drive strategic initiatives to increase show revenue.
Concierge Support: Assist brands with show schedules, preparation, set up and retailer connections.
Reporting & Analytics
Performance Tracking: Compile and discuss weekly progress, accomplishments and challenges with Sales Director.
About Emerald
At Emerald, we strive to foster a diverse and inclusive community. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences, and we are intentional about ensuring a positive hiring experience for everyone. Our job postings don’t contain experience inflation, and most don’t require college degrees. Instead, they’re crafted to focus on outcomes and transferable experiences that are assessed in a structured interview process carried out by trained hiring teams.
COMPENSATION & BENEFITS
Target Compensation: $80,000 - $90,000 base plus Sales Incentive Plan Eligible
Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law.
We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, flexible working locations, 401(k) plan with a company match, medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs like Toastmasters, and mental wellness tools.