About this role
๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ ๐ญ๐ฒ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ ๐ฎ๐ฑ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ ๐ญ๐ฒ-๐ฎ๐ฑ ๐๐ฃ๐)
Experience: 3+ yrs
Location: Bengaluru
Job Type: Full-time
We are looking for a commercially driven Business Manager โ Revenue & Retention to take end-to-end ownership of a consumer business unit, with direct responsibility for revenue, retention, monetization, and customer lifecycle growth.
The role is suited for a highly analytical and execution-oriented professional who can operate like a mini business ownerโtranslating business targets into growth plans, making data-driven decisions, launching experiments, and driving measurable improvements in revenue and customer retention.
Requirements
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The Role
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Marketing brings users in. You own revenue and retention from the first session onward, and you carry the number.
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Review the P&L daily: deposits, subscriptions, discount spend, payouts, contribution margin. Act on anything unusual within 24 hours
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Turn monthly targets into weekly plans, and run the weekly cross-functional review with Product, Marketing, Data and Content
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Own the lifecycle: activation โ first recharge โ repeat โ renewal โ win-back
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Build personalized journeys in-app, push, WhatsApp and SMS, in English and Indian languages, triggered by each user's chart, transits and MyLife phases
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Own pricing, offers and paywalls, and test changes against holdout groups
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Track retention, repeat rate, ARPPU and cohort LTV, and share LTV:CAC with the Senior Manager, Marketing
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What We're Looking For
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2+ years as the named owner of a revenue or retention number in a B2C app
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Reads a P&L fluently: contribution margin, LTV, payback
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Hands-on with MoEngage, CleverTap or WebEngage: you build the segments, triggers and journeys yourself
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Strong SQL; builds your own dashboards in Metabase or similar
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Has run controlled experiments and can show what caused a lift
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Gets Product and Data to ship your priorities without authority over them
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Builds AI agentic workflows to ship faster
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Good to Have
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Wallet or subscription monetization, including auto-pay renewals
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Bharat/T2-T3 and vernacular users, and 0-1 startup experience
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Must-have skills
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Customer Retention, P&L Management
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Good-to-have skills
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CRM, Growth Hacking