Business Generation Specialist
About this role
Job Description
The way organisations buy has fundamentally changed. Buying groups are larger, more distributed, and involve multiple stakeholders across both business and technical functions. As a result, traditional lead generation approaches focused on volume and activity are delivering diminishing returns. Pipeline quality - not quantity - is now the primary constraint to growth. The Business Generation Specialist role has been designed in response to this shift. It moves away from a traditional SDR model towards a more commercially focused approach to early-stage engagement. In this role, you will focus on understanding customer context, identifying relevant opportunities, and ensuring pipeline is aligned to real business needs. In practice, this means focusing less on activity and more on creating opportunities that are relevant, well-qualified, and capable of progressing.
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