Business Development Team Lead

About the Role The Business Development Team Lead will drive revenue growth, patient footfall, and strategic partnerships to strengthen the hospital's market position. Reporting to the Group Head of Business Development, this role focuses on implementing business development strategies across assigned locations and contributing to the organisation's objectives. What You'll Do

• Conduct market intelligence to identify untapped markets and opportunities; monitor competitor activities and gather insights to inform strategies.
• Analyze patient and market data to uncover growth opportunities and inform strategic decisions.
• Develop innovative strategies to differentiate the hospital’s offerings in the market.
• Conduct periodic surveys to measure patient and partnership satisfaction, using insights to enhance the hospital experience.
• Implement strategies to enhance client retention through superior patient engagement.
• Drive patient footfall and revenue growth: increase patient volumes across hubs/spokes; drive new patient registrations; expand market presence; establish and manage a robust referral network of doctors, agents, and partner organizations.
• Collaborate with local and diaspora physicians to increase referral volumes and medical procedures.
• Drive theatre utilization by securing new surgical procedures through physician referrals.
• Work with clinicians to identify service gaps and implement strategies to boost procedure volumes.
• Develop and execute initiatives to retain and expand referral sources.
• Develop promotional packages tailored to the hospital’s target demographics and market.
• Product and Service Development: Collaborate with the Group Head on designing new service packages, pricing strategies, and marketing; assist in launching innovative products addressing patient needs and market gaps.
• Relationship Management: Maintain and nurture relationships with HMOs, corporate partners, and key stakeholders; identify and develop non-HMO partnerships with corporate organizations, embassies, expatriate communities, and local businesses; drive business engagement initiatives with industries that require frequent medical services (e.g., oil & gas, manufacturing, aviation, hospitality).
• Branding and Promotions: Work with Marketing Team to implement campaigns that strengthen the hospital’s brand; organize community engagement activities such as free health screenings, blood donation drives, wellness programs, and educational workshops; build relationships with local influencers, religious organizations, and business groups; represent the hospital at community events, corporate presentations, and stakeholder meetings.
• Operational Support: Support the group head in setting and monitoring key performance metrics; regularly track and report on the performance of business development initiatives. What We're Looking For
• Bachelor's degree in business administration, marketing, healthcare management, or a related field.
• A minimum of 5 years of business development experience, preferably in the healthcare sector.
• Strong analytical and problem-solving skills with the ability to interpret and leverage hospital data for decision-making.
• Exceptional communication and negotiation skills to engage with diverse stakeholders.
• Proven ability to drive patient and procedure growth through strategic initiatives.
• Experience in managing corporate partnerships and referral networks.
• Proficiency in Microsoft Office Suite and CRM tools.