About this role
KEY RESPONSIBILITIES
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Account Mapping & Target Research
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Identify and prioritize target accounts aligned with Adora's Ideal Customer Profile (ICP).
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Research organizations and map decision-makers, influencers, and buying committees.
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Build and maintain account plans that support pipeline growth initiatives.
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Monitor market activity, buying signals, and account triggers.
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Multi-Channel Outreach Execution
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Design and execute outreach cadences across email, LinkedIn, and other digital channels.
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Deliver personalized messaging tailored to each prospect and account.
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Coordinate outreach strategies that generate interest and secure introductory meetings.
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Continuously optimize messaging and cadences based on performance metrics.
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CRM & Audience Management
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Own the quality and integrity of HubSpot CRM records.
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Build, maintain, and segment prospect and audience lists.
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Manage workflows, contact enrichment, lifecycle stages, and reporting dashboards.
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Ensure all prospect interactions are accurately documented and tracked.
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Sales & Marketing Alignment
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Collaborate closely with sales and marketing teams to support pipeline generation initiatives.
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Assist in developing campaign messaging and targeted outreach strategies.
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Support demand generation programs through list building, audience segmentation, and campaign
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execution.
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Identify opportunities to improve lead quality, engagement, and conversion rates.
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Meeting Generation & Handoff
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Schedule qualified introductory meetings for Account Executives.
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Provide detailed account and contact insights prior to meetings.
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Maintain communication with prospects regarding scheduling and follow-up activities.
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Ensure a smooth transition from prospecting to sales engagement.
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Reporting & Optimization
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Track outreach performance, meeting generation, and pipeline contribution.
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Analyze activity metrics and identify areas for improvement.
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Provide weekly reports highlighting progress, insights, and recommendations.
Requirements
Qualifications
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2+ years of experience in Business Development, Sales Development, Lead Generation, Demand
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Generation, or B2B Sales.
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Strong experience using HubSpot CRM for contact management, list building, reporting, and workflow
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management.
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Experience with account mapping and identifying key stakeholders within target organizations.
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Proven ability to execute multi-channel outreach campaigns.
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Excellent written communication skills, with experience creating personalized prospect messaging.
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Strong organizational skills and attention to detail.
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Experience managing prospect databases and audience lists.
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Comfortable working cross-functionally with sales and marketing teams.
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Analytical mindset with the ability to interpret outreach and campaign performance metrics.
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Proficiency with Excel or Google Sheets for data management and reporting.
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Preferred Qualifications
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Experience selling or prospecting into marketing, advertising, MarTech, AdTech, SaaS, or technology
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organizations.
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Familiarity with LinkedIn Sales Navigator, Apollo, Clay, ZoomInfo, or similar prospecting platforms.
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Experience supporting demand generation or marketing campaigns.
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Understanding of AI-powered research and prospecting tools.
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Experience building outbound sales processes and CRM workflows.
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Benefits
Why you'll love it here?
- Free lunch meals, fruits, snacks, and beverages for employees assigned to onsite shifts.
- Access to an onsite gym with a complimentary professional fitness instructor.
- Weekly fitness activities and an annual fitness challenge with prizes of up to ₱70,000.
- Weekly employee engagement activities with prizes of up to ₱3,000.
- Free upskilling academy to support career growth and professional development.
- State-of-the-art office facilities and modern workstations.
- Access to employee amenities including sleeping quarters, game area, chat room, and shower rooms.
- Fun, collaborative, and employee-focused work environment.