About this role
About the Role Centric Software is looking for a motivated and commercially driven Business Development Representative to support our growing CPGR business in North America. This is a 100% remote role focused on generating and qualifying new business opportunities within Food & Beverage, Cosmetics & Personal Care, Retail, Grocery Retail, and Private Label. What You'll Do
- Generate Qualified Pipeline across priority accounts in Food & Beverage, Cosmetics & Personal Care, Retail, Grocery Retail, and Private Label.
- Identify target accounts, engage key stakeholders, conduct early-stage discovery, and ensure meetings are qualified before handoff to Sales.
- Lead outbound prospecting through email, phone, LinkedIn, and event-driven outreach; tailor messaging by industry, persona, and business challenge; build talk tracks for key personas including R&D, Product Development, Innovation, Regulatory, Quality, Packaging, Private Label, Sourcing, Sustainability, and IT.
- Research and prioritize target accounts across North America; identify key contacts and buying groups; capture relevant account intelligence and context around tools, workflows, and potential Centric fit.
- Support CPGR Industry Event Pipeline Generation: build pre-event target lists, conduct pre-event outreach, coordinate post-event follow-up, and capture buyer feedback and market insights.
- Build CPGR Industry Fluency: develop knowledge across Food & Beverage, Cosmetics & Personal Care, Retail/Grocery/Private Label domains to connect Centric’s value proposition to customer challenges.
- Collaborate with Sales Executives, Marketing, Solution Consulting, and CPGR leadership to introduce Centric’s product lifecycle management and product innovation solutions. What We're Looking For
- Curious, resilient, and organized self-starter with eagerness to build expertise in enterprise software sales within the CPGR industries.
- Strong ability to identify target accounts, research buyers, and execute outbound outreach to generate early-stage opportunities.
- Experience conducting discovery, understanding business needs, and qualifying opportunities for handoff to Sales.
- Proficiency in outbound prospecting across email, phone, LinkedIn, and events; ability to tailor messaging by industry and persona; create effective outreach plays.
- Excellent documentation skills and experience logging prospect context, pain points, next steps, and qualification notes in Salesforce.
- Ability to collaborate closely with Sales Executives, Marketing, Solution Consulting, and CPGR leadership.
- Willingness to develop industry fluency across CPGR domains and to learn Centric’s PLM and product innovation solutions. Nice to Have
- Prior experience in enterprise software sales.
- Knowledge of CPGR industries (Food & Beverage, Cosmetics & Personal Care, Retail).
- Salesforce experience and familiarity with event-driven pipeline generation.