Business Development Manager

Trinity Financial Services Limited

Trinity Financial Services Limited is a financial advisory and wealth management company, licensed and supervised by the Central Bank of Nigeria (CBN) to provide custom-made financial services to both corporate and individual customers.

We are recruiting to fill the position below:

Job Title: Business Development Manager

Location: Victoria Island, Lagos

Reports To:Chief Executive Officer

Job Description:

• We are in need of a seasoned and well-experienced head of business development professionalcurrently working within a finance or commercial bank who will supervise the team, lead, and facilitate all marketing activities within the company.
• Trinity Financial Services Limited is a financial advisory and wealth management company, licensed and supervised by the Central Bank of Nigeria (CBN) to provide custom-made financial services to both corporate and individual customers.
• The business development manager will be responsible for leading and executing the company’s overall marketing strategy to drive brand awareness, customer acquisition, engagement, and revenue growth.
• This role involves overseeing a high-performing marketing team, managing the marketing budget, and ensuring alignment between marketing initiatives and business goals.

Responsibilities

• Evaluating the creditworthiness of potential customers.

• Creating credit scoring models for risk assessments.

• Approving and rejecting loans based on available data

• Calculating and setting loan interest rates

• Negotiating the terms of the loan with new clients

• Ensuring all loans and lending procedures comply with regulations

• Maintaining records of all company loans.

• Monitoring loan payments and bad debts.

• Reviewing and updating the company’s credit policy.

• Strategic Leadership

• Develop and implement comprehensive marketing strategies aligned with business objectives.

• Identify new market opportunities and lead market research initiatives.

• Define and track KPIs for marketing performance and ROI.

• Team Management

• Recruit, mentor, and manage junior teammates of marketing professionals.

• Promote a data-driven, collaborative, and innovative team culture.

• Provide regular performance feedback and professional development opportunities.

• Brand Management

• Oversee brand positioning, messaging, and visual identity.

• Ensure consistency of brand voice across all platforms and touchpoints.

• Manage public relations, partnerships, and sponsorships.

• Digital Marketing & Campaigns

• Lead all marketing efforts, including SEO, SEM, email marketing, social media, and content marketing.

• Plan and manage multi-channel marketing campaigns.

• Optimize the company website and digital presence for conversion and performance.

• Product & Customer Marketing

• Collaborate with product and sales teams to develop go-to-market strategies.

• Oversee customer segmentation, lifecycle marketing, and retention strategies.

• Gather customer insights to inform product development and messaging.

• Budgeting & Reporting

• Manage the marketing budget and allocate resources effectively.

• Analyze campaign performance and report results to senior leadership.

• Make data-informed recommendations for continuous improvement

• Requirements & Qualifications

• Bachelor’s Degree in marketing, business, or a related field (master’s degree preferred).

• Must be working with a finance or commercial bank.

• 7+years of experience in marketing, with at least 5years in a senior leadership role.

• Proven experience leading successful marketing campaigns across multiple channels.

• strong marketing portfolio and customer base

• Strong knowledge of digital marketing tools and analytics platforms (e.g., Google Analytics, HubSpot, etc.).

• Excellent communication, leadership, and organizational skills.

• Ability to work in a fast-paced, results-driven environment.

• Experience working in a financial or banking institution

• Familiarity with CRM and marketing automation platforms.

• Strong network within the job location and its environment

• A certification/license is preferred.

Application Closing Date

26th October, 2026.